Date: Thu, 28 Mar 2024 23:22:10 +0000 (UTC) Message-ID: <664221224.13.1711668130601@eef3b586b8fb> Subject: Exported From Confluence MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_Part_12_336009650.1711668130600" ------=_Part_12_336009650.1711668130600 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-Location: file:///C:/exported.html
N.Rich uses an HTML tag to track visitor behavior on your website. The t= ag is an essential component of gathering the essential account-level buyer= journey data that is used for intent data, analytics, advertising personal= ization, and for synchronizing cookies with Marketing Automation and CRM sy= stems.
N.Rich tag supports two modes; Cookieless and Standard.=
The tag in the Cookieless mode does not set cookies and on=
ly uses other available data points, such as IP addresses and pre-existing =
cookies. The Cookieless mode must be used when the visitor has not provided=
consent for cookies.
The tag installed in Standard mode sets cookies and enable=
s more granular, cookie-based analytics, and advertising personalization. T=
he Standard tag may only be used after the user has provided informed and e=
xplicit consent. Read more here: Cookie Consent - Ensuring GDPR Complianceand here: N.Rich webs=
ite tag installation
N.Rich tag is used on client websites and through N.Rich programmatic ad= vertising distribution. The client websites account for less than 10% of th= e overall data generated by N.Rich tag.
The N.Rich Website Tag is a JavaScript code snippet that you p= lace in the footer of your site, just above the closing </body> tag. = The code snippet has been specially designed to load asynchronously and ind= ependently, so it will never block page load. We recommend installing = N.Rich Website Tag using a tag manager, like Google Tag Manager or Ado= be Tag Manager. It is strongly recommended to set the priority of the = Tag as high as possible and set its sequence to loading first or as ea= rly as possible.
It is recommended to install the tag in both cookieless and stan= dard mode. A typical method of setting up the tag on common tag ma= nagers is to use the =E2=80=9Ccookie-consent=E2=80=9D cookie as the rule, i= .e. if cookie-consent doesn=E2=80=99t exist, use the Cookieless mode and if= cookie-consent equals 1, use the Standard mode. Please read more here: N.Rich website tag installation
N.Rich tag is fully EU General Data Protection Regulation (GDPR) and Cal= ifornia Consumer Privacy Act (CCPA) compliant. N.Rich uses consent as the p= rimary basis of creating cookies and personalizing advertising. The consent= s are received through Internet Advertising Boureau=E2=80=99s IAB Transparency and Consent Framework (TCF) and N.R= ich customer websites. N.Rich is listed on IAB=E2=80= =99s vendor list with the ID 20 (N Technologies Inc) and N Technologies= is also a signatory of IAB CCPA Compliance Framew= ork.
Audiences generated through N.Rich Tag is used solely for analytics= and targeting purposes. However, due to the nature of programmatic buying = infrastructure, in order to be able to take advantage of the cookies for ta= rgeting of advertising, the cookie ids of the visitors will be distributed = to various N.Rich advertising technology partners within the programmatic b= uying ecosystem. Cookies may also be associated with Personally Identifiabl= e Information such as name, address, or email address or any other informat= ion that is not otherwise publicly available. Read more about N.Rich approa= ch to data privacy: N.Rich Data Privacy Ap= proach
When creating or updating our cookie on the end users browser N.Rich als= o creates an additional informational cookie that contains a link to N.Rich= Privacy Notice and Opt-Out ensuring that they are always a= vailable for the end-user, regardless of the circumstances. Additionally,&n= bsp;N.Rich respects browsers' "Do Not Track" (DNT) standard (https://en.wikipedia.org/wiki/Do_Not_Track).
N.Rich's primary data centers are in France and Germany (Europe). In add= ition to these primary data centers, N.Rich also has data centers in the Un= ited States (Americas) and Singapore (Asia) that enable regional distributi= on of advertising.
As a part of a valid cookie consent, it is highly recommended that the w= ebsite owner informs the end-user about how N.Rich processes personal data.= On the client websites, the cookie-consent banner should include a link to= the website cookie consent or privacy notice. For the cookie consent to be= valid, either of these documents must include links to N.Rich=E2=80=99s Pr= ivacy Notice (https://n.rich/privacy-notice) and opt-out = (https://n.rich/optout). Here are some examples of how to phrase = this notice;
Option 1:
We work with our partners to provide targeted advertising and behavioura= l analytics of our current and potential customers. When you visit our webs= ite, or engage with a marketing email sent by us, your browsing activities = may be tracked through cookies. Cookie-based data may be shared and exchang= ed with our partners for the aforementioned purposes. You can discontinue t= his data collection at any time by adjusting your browser settings or by op= ting out at our partner's site (see below).
Advertising and analytics partner[s]
N Technologies Inc. (https://n.rich
) | Privacy notice: https://n.rich/privacy= -notice | Opt-out: https://n= .rich/optout
Option 2:
N.Rich=E2=80=94 These cookies allow us to analyse how you = use our website and to show you ads across the internet so that we can prov= ide more relevant content for you. N.Rich permits you to opt out = from use of these cookies here and you can read N.Ric= h Privacy Notice here.
Option 3:
Use of N.Rich ABM Tag On our website we use a N.Rich AB= M Tag from N Technologies Inc. (https://n.rich). N.Rich associates end user be= haviour data to the specific company's IP address, which is being used for = the website visit or that the visitor has used before browsing other websit= es including N.Rich Tag. Furthermore, N.Rich associates your behaviour to a= cookie stored to your browser enabling tracking you on consecutive session= s on our website and on other websites including N.Rich Tag. N.Rich enables= us to gather analytical data about your interests towards our content and = offerings on our website and on other websites with N.Rich tag. N.Rich furt= her enables us to target personalised advertising to you based on your comp= any association and other data that could help us deliver more relevant con= tent and advertising. The data gathered may also be associated with your di= rect personal details such as name and email, as long as we have a legal pe= rmission and purpose to do so. The data is saved and processed by N Technol= ogies in accordance to N Technologies Privacy Notice: https://= n.rich/privacy-notice. You can opt-out at any time from being trac= ked by N.Rich Tag either by using N.Rich Opt-out form: h= ttps://app.nrich.ai/optout/ or by enabling your browsers Do Not Tr= ack feature.
Please find below some examples of how the recommended information has b= een added to some of our client's Privacy Notices. To review the relevant s= ection, please use the =E2=80=9Cfind=E2=80=9D functionality with the word: = "N.Rich".
W=C3=A4rtsil=C3=A4: https://www.wartsila.c= om/legal-privacy/cookies
GE Healthcare: https://www.ge.com/privacy= #_Cookies_and_Similar (open "Consent Tool")
N.Rich Tag gathers the following data points;
Unique identifier of the visitor=E2=80=99s browser (cookie)
NOTE: the cookie is only created when the N.Rich Tag in standard mode is= used. The tag in the Cookieless mode will only be reading the cookie if al= ready available, but not creating it.
Visitor=E2=80=99s association with an organization (account)
Based on the data N.Rich has of the visitor, N.Rich will associate the v= isitor=E2=80=99s cookie to a specific organization or company (account). Wh= en a cookie is not available (cookieless mode), the visitor can=E2=80=99t b= e uniquely identified and any data collected will only be associated with t= he visitor=E2=80=99s account.
Visitor=E2=80=99s website behavior
Referring URL including all parameters
Visited URL including all parameters
URL parameters of both referring and visited URL including for example U= TM-tags
Scrolling of the visited page
The timestamp for the beginning and the end of the visit on the page and= for the session (session data will only be available when cookies availabl= e)
Custom in-page event data determined by N.Rich customer, in-page actions= like clicks or video views (requires a custom setup)
Custom page categorization data determined by N.Rich customer
Visitor=E2=80=99s software and hardware environment
Relevant HTTP headers (https://devel= oper.mozilla.org/en-US/docs/Web/HTTP/Headers)
IP-address
Geo-location (based on IP-address)
User-agent (i.e. browser)
Timezone, language, country
Browser and screen width and height
Do-not-track (DNT) header
Marketing automation system data (when integration is enabled)= strong>
Marketing automation system unique user identifier (only when using Stan= dard tag)
N.Rich uses Google, Facebook, Linkedin, and Twitter to deliver advertisi= ng to end-users. This is why, when using Standard Tag, N.Rich Tag also load= s Google An= alytics Tag and Face= book pixel when necessary.
N.Rich uses 3 main cookies, which are described in the table below;
Name |
Host |
Purpose |
Lifetime |
---|---|---|---|
_nauid |
.nrich.ai |
Cookie-ID: Unique identifier of the user's browser. Used for analytics a= nd optimization of targeted advertising. |
540 days |
N.RICH_PRIVACY_INFORMATION |
.nrich.ai |
Link to N.Rich Privacy Notice and Opt-out page. Informational cookie. |
540 days |
_ncsrc |
.nrich.ai |
Stores the name of the data controller in encrypted format |
540 days |
_nrich_opt-out |
.nrich.ai |
Optional: if the user has opted out, only this cookie will be set and re= tained |
perpetual |
_do_not_sell |
.nrich.ai |
Optional: If, under CCPA, user has opted out from selling his/her data.<= /p> |
perpetual |
N.Rich cookies have an expiration date of 540 days. The expiration is re= freshed every time the N.Rich Standard Tag is loaded for a specific cookie.=
Disclaimer: N Technologies Oy cannot be held l= iable for misconfigurations of N.Rich Tags, when setting up the N.Rich Tag = on your website, as an N.Rich client you will bear the sole responsibility = of setting it up in a correct way that complies with the applicable legisla= tion, for example, EU General Data Protection Regulation (GDPR), EU ePrivac= y or California Consumer Protection Act (CCPA).