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Instructions | Score needs to be defined for the following events: Engagement (Start of scrolling) Reading (Scrolling 50% and spending 10s or more time with content) Completing (Scrolling 100% and spending 10s or more time with content) CTA click (Clicking a CTA) The score is cumulative ([1]+[2]+[3]+[4]) and it is first recommended to define the total score for all sequential interactions (e.g. 20) and then defining the individual scores. A common approach is to score the sum of all aforementioned events equivalently to filling a form. Typical scoring weights include: 1 - 1 - 1 - 1 and 1 - 1 - 2 - 2 (Engagement - Reading - Completing - CTA click) |
How to test | Once engagement has been tracked, the functionality can be verified by checking prospects with greater than zero value for Natify Engagement Score. Due to the time required for the cookie syncing process, it may take up to a month from the start of the program to get first prospects with actual score. |
Purpose | Enables integrating Natify engagement into the lead scoring / qualification processes. |
6. Integrate Natify Engagement Score into the lead scoring automation rules
[Estimated time: 1-2h]
Instructions | As the final it is recommended to integrate Natify Engagement Score into the automation processes related to lead qualification so that total lead score = General Lead Score + Natify Engagement Score. |
Purpose | This is custom based on your existing lead scoring processes. |