...
Type | Field name | Field label | Description |
|---|---|---|---|
Text | nrich_IntentReportName | Intent report name | Intent report name |
Number | nrich_CompositeIntentScore | Composite intent score | Composite account intent score (weighted third party and first party intent data based on intent report settings) |
Number | nrich_HighIntentContactsNum | High intent contacts | Number of contacts (cookies) with high intent score) |
Number | nrich_HighIntentTopicsNum | High intent topics | Number of topics with > 60 as the intent score |
Text | nrich_IntentLocation_1 | Intent location 1 | Top location for intent |
Text | nrich_IntentLocation_2 | Intent location 2 | 2nd location for intent |
Text | nrich_IntentLocation_3 | Intent location 3 | 3rd location for intent |
Text | nrich_IntentTopic_1 | Intent topic 1 | Highest scoring intent topic (available only if third party intent data is used in report and available for the account) |
Text | nrich_IntentTopic_2 | Intent topic 2 | Second highest scoring intent topic (available only if third party intent data is used in report and available for the account) |
Text | nrich_IntentTopic_3 | Intent topic 3 | Third highest scoring intent topic (available only if third party intent data is used in report and available for the account) |
Text | nrich_AnalyticsLink | N.Rich analytics link | Permanent link to the N.Rich account analytics page of the account |
N.Rich ABM and website engagement
Type | Field name | Field label | Description |
|---|---|---|---|
Date | nrich_LastEngagementDate | Last ABM engagement date | Last date with one or more ABM Engagements: video views, article readers or clicks |
Date | nrich_LastClickDate | Last ABM click date | Last N.Rich click (and visit) date. Clicks are recorded using N.Rich tag on the website, so every click also means a visit. |
Date | nrich_LastWebsiteVisitDate | Last website visit date | Last website visit date (any website visit, not just ABM) |
Number | nrich_EngagedContacts | Contacts with ABM engagement | Number of ABM engaged unique cookies from the account. Aggregated to the time frame user has selected |
Number | nrich_ClickedContacts | Contacts with ABM clicks | Number of clicked unique cookies from the account. Aggregated to the time frame user has selected |
Number | nrich_VisitedContacts | Contacts with website visits | Number of visited unique cookies from the account from any channel. Aggregated to the time frame user has selected |
Number | nrich_TotalClicks | Total clicks | Total ABM clicks. Aggregated to the time frame user has selected. |
Number | nrich_TotalVideoViews | Total video views | Total ABM video views. Aggregated to the time frame user has selected. |
Number | nrich_TotalArticleReaders | Total article readers | Total ABM article readers. Aggregated to the time frame user has selected. |
Number | nrich_TotalEngagements | Total ABM engagement | Total ABM engagements. Aggregated to the time frame user has selected. |
Number | nrich_TotalWebsiteVisits | Total website visits | Total website visits from any source. Aggregated to the time frame user has selected. |
Text Area (Long) | nrich_TopWebsiteEngagements | Top 5 website engagements | Multiline text property with top-5 urls based on the number of page views. |
Text Area (Long) | nrich_TopAdEngagements | Top 5 ad engagements | Multiline text property with top-5 ads based on number of engagements |
Text Area (Long) | nrich_TopCampaignEngagements | Top 5 campaign engagements | Multiline text property with top-5 campaigns based on the number of engagements. |
Setting up the account properties
...