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First-Party Intent Data: This is data is unique to a particular business and is generated from the company's own digital assets. It includes website visitor data, interactions with email campaigns, and engagement with the company's contentcollected on your website through our tag and helps to understand if an account is engaged or not with your content and brand. The N.Rich platform also factors in account-based advertising engagements and interactions from your CRM/MAS as first-party data to provide you with a full picture of how accounts are engaging across your assets.
Third-Party Intent Data: Third-party intent data is collected from various external sources, such as data providers and online publishers and through our own proprietary intent data network. It encompasses a broader view of a company's online behavior, including its interactions with other websites and industry-related content across the web.
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This valuable data is then made available through our intent reports, enabling customers to discover accounts getting ready to buy.
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