N.Rich supports UTM tracking parameters through all of its ad formats, allowing visits to be attributed to relevant campaigns and ads. Final URLs are generated with our standard UTM parameters and are used in our advertising technology to optimize for better results.
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We advise against modifying the utm_source and utm_medium parameters as they are used by our models. |
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Channel
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Format
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utm_source
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utm_medium
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utm_campaign
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utm_content
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utm_audience
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utm_segment
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utm_client
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N.Rich
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Native Video
...
nrich
...
native_video
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{{custom}}
...
{{custom}}
...
nrich
...
n/a
...
{{client_id}}
...
N.Rich
...
Native Article
...
nrich
...
native_article
...
{{custom}}
...
{{custom}}
...
nrich
...
n/a
...
{{client_id}}
...
N.RIch
...
Cross Channel ad
...
nrich
...
cross_channel
...
{{custom}}
...
{{custom}}
...
nrich
...
n/a
...
{{client_id}}
...
N.Rich
...
Content Recommendation
...
nrich
...
content_recom
...
n/a
...
n/a
...
n/a
...
n/a
...
n/a
...
...
Cross-Channel / Account Targeting
...
...
nrich_abm
...
{{custom}}
...
{{custom}}
...
nrich
...
{{segment_id}}
...
{{client_id}}
...
...
Search / Account Targeting
...
...
nrich_search
...
{{custom}}
...
{{custom}}
...
nrich
...
{{segment_id}}
...
{{client_id}}
...
...
Cross-Channel / Persona Retargeting
...
...
nrich_reta
...
{{custom}}
...
{{custom}}
...
nrich
...
{{segment_id}}
...
{{client_id}}
...
...
Cross-Channel / Account Targeting
...
...
nrich_abm
...
{{custom}}
...
{{custom}}
...
nrich
...
{{segment_id}}
...
{{client_id}}
...
...
Cross-Channel / Persona Retargeting
...
...
nrich_reta
...
{{custom}}
...
{{custom}}
...
nrich
...
{{segment_id}}
...
{{client_id}}
...
...
Cross-Channel / Account Targeting
...
...
nrich_abm
...
{{custom}}
...
{{custom}}
...
nrich
...
{{segment_id}}
...
{{client_id}}
...
...
Cross-Channel / Persona Retargeting
...
...
nrich_reta
...
{{custom}}
...
{{custom}}
...
nrich
...
{{segment_id}}
...
{{client_id}}
...
...
Cross-Channel / Account Targeting
...
...
nrich_abm
...
{{custom}}
...
{{custom}}
...
nrich
...
{{segment_id}}
...
{{client_id}}
...
...
Cross-Channel / Persona Retargeting
...
...
nrich_reta
...
{{custom}}
...
{{custom}}
...
nrich
...
{{segment_id}}
...
The article is now available here: https://n.rich/en/knowledge-base/tracking-and-attribution