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Cookies are usually set to the visitor’s browser automatically when landing on the website for the first time without any possibility of rejecting setting the cookies. This also leads to a situation that the user has no means of understanding which providers are going to set cookies, how they are going to be used, and what are the other terms of processing the user’s personal data.
The cookie notice only informs the user about the use of cookies, and there is no way of rejecting the cookies if continuing to use the site apart from disabling cookies altogether, which is not a very viable option from user experience perspective. In other words, consent is practically enforced.
A recent change in EU legislation
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