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Dashboard
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Metric
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Definition
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Advertising Dashboard
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Engaged Accounts
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Total sum of engaged accounts within selected date range
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Engaged Cookies
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Total sum of engaged cookies within selected date range
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Video Ad Views
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Total sum of engaged video viewers (20 secs viewed) within selected date range
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Article Ad Readers
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Total sum of engaged article readers (50% scrolled) within selected date range
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Clicks
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Total sum of cross-channel clicks within selected date range
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Ad Impressions
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Total sum of cross-channel ad displays within selected date range
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Target Account Breakdown
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CRM ID
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CRM / UCM ID from the CRM
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CRM Name
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This relates to the Account name
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Account Country
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Account primary location
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Video Views
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Total number of video views per account
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N.Rich Readers
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Total number of article reads per account
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N.Rich Clicks
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Total number of cross-channel clicks per account
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Avg. Video View Time (s)
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Total video view time / number of views
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Avg. Visit Duration (s)
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Average visit duration from related account
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Segment Breakdown
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Account Segment Name
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N.Rich Engaged Accounts
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Total number of engaged accounts within the related segment
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N.Rich Engaged Cookies
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Total number of engaged cookies within the related segment
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Video Views
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Total number of video views within the related segment
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N.Rich Readers
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Total number of article reads within the related segment
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N.Rich Clicks
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Total number of cross-channel clicks within the related segment
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Cross-Channel Ad
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Impressions
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Total sum of cross-channel ads displayed
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Clicks
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Total sum of cross-channel clicks
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CPC
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Cost per Click (Total cost of clicks / Total number of clicks)
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CTR
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Click Through Rate (Clicks / Impressions)
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Avg. Visit Time / Clicks
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Total visit time / clicks
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Avg. Page Views / Clicks
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Total number of Page views / Clicks
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Bounce rate / Clicks
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Percentage of overall bounce rate
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Landing Pages
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Short URL
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Total Visits
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Total sum of visits on related landing page
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Unique Visitors
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Total sum of unique cookie visits on related landing page
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Avg. Visit Duration (s)
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Average visit duration on related landing page
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Avg. Session Duration (s)
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Average visit duration on related landing page & other pages visited within the same session
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Bounce Rate
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single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
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Avg. Page Views / Session
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Total number of page views / unique sessions
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Article Ads
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N.Rich Campaign
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Campaign where related article ad is running
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N.Rich Content
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Name of article ad
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N.Rich Engaged Accounts
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Total number of accounts engaging with related ad
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N.Rich Readers
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Total number of article readers (correlates to cookies)
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Article Complete Rate
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Total number reads / number of completed reads
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Clicks
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Total number of clicks on the CTA
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Video Ads
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N.Rich Campaign
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Campaign where related video ad is running
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N.Rich Content
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Name of video ad
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N.Rich Engaged Accounts
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Total number of accounts engaging with related ad
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Video Views
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Total number of video viewers (correlates to cookies)
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Video Repeat Rate
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Total number of Engaged views / unique engaged views
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Avg. Video View Time (s)
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Total view time / number of views
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Video Duration (s)
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Video duration
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Video View Rate
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Average View time / Total(max) view time
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Engagement Breakdown by Location
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Region
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Region where engagement event is located
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Country
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Country where engagement event is located
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City
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City where engagement event is located
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Total Engagement Events
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Total number of engagement events per location
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Total Engaged Cookies
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Total number of engagement cookies per location
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Average Session Duration (s)
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Advertising Analytics
Intent Dashboard
Account Dashboard
Opportunity Dashboard
Opportunity Analytics