Page Comparison

Cross- channel ad

Click

• 1-5 headlines: 30 chars

• 1-5 descriptions: 80 chars

• CTA text: Predefined options (localized versions available)

• 1-15 images (.jpg / .png)

• Landscape (1.91:1): 1200x628px or more

• Square: 600 x 600px or more (The system will give you an option to crop square images from your uploaded landscape images)

• File size limit: 5120KB

• Automatically mixes and matches the creative elements: all combinations of image+text must make sense.

• Focus more on landscape than square images (80/20). Add at least 2 of each format.

• Do not use Avoid using text on images, it will confuse the optimisation, can be the cause of ad disapprovals from Google.

• Do not use blurry images or of any kind, including background blur. This kinds These types of images will be may get disapproved.

• Use the maximum amount of creative elements to increase results

• If possible, you should add 5 headlines and 5 descriptions. This will have the biggest impact on the performance.

Video ad

Engagement Video view: 20s played

• Headline: 23 char

• Description: 90 chars

• Aspect ratio: 16:9

• Recommended duration: 1.5-3 minutes

• Upload from Youtube or import as .mp4, file size limit: 30MBLonger videos work better in B2B

• Sound of as default: use captions is off by default: best to embed subtitles on the video file if possible

• Relevant content is more important than production value

• Aim to educate and tease potential viewers

• Avoid giving out all the details so that viewers have a reason to proceed to your landing page to learn more

Demo link

Video ad CTA

Click

• Headline: 23 chars

• Description: 90 chars

• Button text: 23 chars

n/a

• Shown under the video and after the video was viewedFocus on super-engaged viewers, not a major source of clickshas been completely viewed

• Use your strongest value proposition and CTA

Article ad

Engagement Reader: 50% scrolled

• Header (above image): 23 chars

• Title (on top of image): 90 chars

• Article text: 1500-2500 chars

• 1 image (.jpg / .png)

• Landscape: 800x600px or more

• File size limit: 5120KB

• Repurpose Use snippets from existing blogs/white papers/articles/web content

• Compose as a preview / teaser to the contents of the landing page

• Header+title+image set relevancy and give reason to read

• Content should appear editorial instead of an advertisementEnsure proper formatting, to build a well structured article

Demo link

Article ad CTA

Click

• Title: 23 chars

• Description: 90 chars

• Button text: 23 chars

n/a

• Should be placed to the bottom of the articleFocus on super-engaged readers, not a major source of clicks, never at the top / middle

• Use your strongest value proposition and CTA