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We believe that Account Segment Push will be a game-changer for your ABM strategy, empowering you to drive greater results and achieve your business objectives more efficiently. Learn more about Account Segment Push in our knowledge base here.
Intent Reports - Country Selection Support Extended to First-Party Data
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Better Cookie Reach Estimates for Advertising Campaigns
The cookie estimate displayed on the Campaigns page has been updated to incorporate segment targeting and exclusion. Cookie estimates will now reflect changes in parameters such as:
Country-level targeting in locations (excluding regions for now)
Segment exclusions
Underlying segment population changes. For e.g.example, when the targeted or excluded segments experience a change in population like accounts being added or removed.