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| Instructions | Tag should be placed just above the closing </body> tag |
| How to test | Send N.RICH a link to a Marketo landing page template based on which N.RICH representative can verify the tag. |
| Purpose | N.RICH Website tag is used for two purposes 1) being able to remarket to the visitors of the landing page and 2) being able to sync N.RICH cookies with Marketo cookies. This sync is mandatory for lead scoring integration. |
4. Add N.RICH Smart Engagement Email tag to Marketo email templates
[Estimated time: 5 min / template]
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Instructions
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The tag is a transparent pixel that won’t be visible for the recipient. The tag should be placed into the footer of the email body
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N.RICH Smart Engagement Email Tag for Marketo
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<img src="https://nrich.io/analytics?address={{lead.Email Address}}" />
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How to test
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Send your N.RICH representative an email directly from Marketo in order for N.RICH to verify the tag.
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Purpose
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N.RICH Email tag is used for generating the necessary data for identifying the company of the prospect when they interact with N.RICH widgets.
5. Define the engagement scoring model for N.RICH system
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Instructions | Score needs to be defined for the following events: Engagement (Start of scrolling) Reading (Scrolling 50% and spending 10s or more time with content) Completing (Scrolling 100% and spending 10s or more time with content) CTA click (Clicking a CTA) The score is cumulative ([1]+[2]+[3]+[4]) and it is first recommended to define the total score for all sequential interactions (e.g. 20) and then defining the individual scores. A common approach is to score the sum of all aforementioned events equivalently to filling a form. Typical scoring weights include: 1 - 1 - 1 - 1 and 1 - 1 - 2 - 2 (Engagement - Reading - Completing - CTA click) |
How to test | Once engagement has been tracked, the functionality can be verified by checking prospects with greater than zero value for N.RICH Engagement Score. Due to the time required for the cookie syncing process, it may take up to a month from the start of the program to get first prospects with actual score. |
Purpose | Enables integrating N.RICH engagement into the lead scoring / qualification processes. |
6 5. Integrate N.RICH Engagement Score into the lead scoring automation rules
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