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A surging trend if Intent Score has increased by more than 10 points from yesterday
A steady trend if Intent Score has not changed by more than 10 points from yesterday
A dropping trend if Intent Score has decreased by more than 10 points from yesterday
Intent Scores in Exports and CRM Properties
When displayed in data exports or CRM field properties, intent scores are grouped into 3 categories:
Low - Score less than 40
Medium - Score between 40 and 70
High - Score greater or equal 70