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Introduction
N.Rich Website Tags are essential components of gathering the essential account level buyer journey data that is used for intent data, analytics, advertising personalization, and for synchronizing cookies with Marketing Automation and CRM systems.
N.Rich provides two Tags; Cookieless and Standard. The Cookieless Tag does not set cookies and only uses other available data points, such as IP addresses and pre-existing cookies. The Cookieless Tag must be used when the visitor has not provided consent for cookies. The Standard Tag sets cookies and enables more granular, cookie-based analytics, and advertising personalization. The Standard tag may only be used after the user has provided informed and explicit consent. Read more here: Ensuring EU GDPR compliant cookie consent on your website
Expiration time
N.Rich cookies have an expiration date of 540 days. The expiration is refreshed every time the N.Rich Standard Tag is loaded for a specific cookie.
Where N.Rich tags are used
N.Rich tags are used on client websites and through N.Rich programmatic advertising distribution. The client websites account for less than 10% of the overall data generated by N.Rich tags.
Installation
N.Rich Website Tag is a JavaScript code snippet that you place in the footer of your site, just above the </body> tag. The code snippet has been specially designed to load asynchronously and independently, so it will never block page load. We recommend installing N.Rich Website Tag using a tag manager, like Google Tag Manager or Adobe Tag Manager and it is strongly recommended to set the priority of the Tags as high as possible and set its sequence to loading first or as early as possible. Cookieless and Standard Tags must not be loaded during the same page load. A typical method of setting up both tags on common tag managers is to use the “cookie-consent” cookie as the rule, i.e. if cookie-consent doesn’t exist, use the Cookieless Tag and if cookie-consent equals 1, use the Standard Tag.
Data Privacy
N.Rich tags are fully EU General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) compliant. N.Rich uses consent as the primary basis of creating cookies and personalizing advertising. The consents are received through Internet Advertising Boureau’s IAB Transparency and Consent Framework (TCF) and N.Rich customer websites. N.Rich is listed on IAB’s vendor list with the ID 20 (N Technologies Inc) and N Technologies is also a signatory of IAB CCPA Compliance Framework.
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When creating or updating our cookie on the end users browser N.Rich also creates an additional informational cookie that contains a link to N.Rich Privacy Notice and Opt-Out ensuring that they are always available for the end-user, regardless of the circumstances. Additionally, N.Rich respects browsers' "Do Not Track" (DNT) standard (https://en.wikipedia.org/wiki/Do_Not_Track).
Where does N.Rich store data
N.Rich primary data centers are in France and Germany (Europe). Additionally to these primary data centers, N.Rich also has data centers in the United States (Americas) and Singapore (Asia) that enable regional distribution of advertising.
Describing N.Rich cookies on website Privacy- or Cookie notice
As a part of a valid cookie consent, it is highly recommended that the website owner informs the end-user about how N.Rich processes personal data. On the client websites, the cookie-consent banner should include a link to the website cookie consent or privacy notice. In order to for the cookie consent to be valid, either of these documents must include links to N.Rich’s Privacy Notice (https://n.rich/privacy-notice) and opt-out (https://n.rich/optout). Here are some examples of how to phrase this notice;
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We work with our partners to provide targeted advertising and behavioural analytics of our current and potential customers. When you visit our website, or engage with a marketing email sent by us, your browsing activities may be tracked through cookies. Cookie-based data may be shared and exchanged with our partners for the aforementioned purposes. You can discontinue this data collection at any time by adjusting your browser settings or by opting out at our partner's site (see below).
Advertising and analytics partner[s]
N Technologies Inc. (https://n.rich) | Privacy notice: https://n.rich/privacy-notice | Opt-out: https://n.rich/optout
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N.Rich— These cookies allow us to analyse how you use our website and to show you ads across the internet so that we can provide more relevant content for you. N.Rich permits you to opt out from use of these cookies here and you can read N.Rich Privacy Notice here.
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GE Healthcare: https://www.ge.com/privacy#_Cookies_and_Similar (open "Consent Tool")
Data points
N.Rich Tags are gathering the following data points;
Unique identifier of the visitor’s browser (cookie)
NOTE: the cookie is only created when N.Rich Standard Website Tag is used. N.Rich Cookieless Website Tag is only reading the cookie if already available, but not creating it.
Visitor’s association with an organization (account)
Based on the data N.Rich has of the visitor, N.Rich will associate the visitor’s cookie to a specific organization or company (account). When a cookie is not available (cookieless tag), the visitor can’t be uniquely identified and any data collected will only be associated with the visitor’s account.
Visitor’s website behavior
Referring URL including all parameters
Visited URL including all parameters
URL parameters of both referring and visited URL including for example UTM-tags
Scrolling of the visited page
The timestamp for the beginning and the end of the visit on the page and for the session (session data will only be available when cookies available)
Custom in-page event data determined by N.Rich customer, in-page actions like clicks or video views (requires a custom setup)
Custom page categorization data determined by N.Rich customer
Visitor’s software and hardware environment
Relevant HTTP headers (https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers)
IP-address
Geo-location (based on IP-address)
User-agent (i.e. browser)
Timezone, language, country
Browser and screen width and height
Do-not-track (DNT) header
Marketing automation system data (when integration is enabled)
Marketing automation system unique user identifier (only when using Standard tag)
3rd party tags
N.Rich uses Google, Facebook, Linkedin, and Twitter for delivering advertising to end-users. This is why, when using Standard Tag, N.Rich Tag also loads Google Analytics Tag and Facebook pixel when necessary.
N.Rich Cookies
N.Rich uses 3 cookies, which are described in the table below;
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