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Table of Contents


N.Rich Website Tag is an essential component of gathering the essential account level buyer journey data that is used for intent data, analytics, advertising personalization, and for synchronizing cookies with Marketing Automation and CRM systems.

N.Rich tag supports two modes; Cookieless and Standard. The Tag in the Cookieless mode does not set cookies and only uses other available data points, such as IP addresses and pre-existing cookies. The Cookieless mode must be used when the visitor has not provided consent for cookies. The Standard mode sets cookies and enables more granular, cookie-based analytics, and advertising personalization. The Standard tag may only be used after the user has provided informed and explicit consent. Read more here: Ensuring EU GDPR compliant cookie consent on your websiteand here: N.Rich website tag installation

Expiration time

N.Rich cookies have an expiration date of 540 days. The expiration is refreshed every time the N.Rich Standard Tag is loaded for a specific cookie.

Where N.Rich tag is used

N.Rich tag is used on client websites and through N.Rich programmatic advertising distribution. The client websites account for less than 10% of the overall data generated by N.Rich tag.


N.Rich Website Tag is a JavaScript code snippet that you place in the footer of your site, just above the </body> tag. The code snippet has been specially designed to load asynchronously and independently, so it will never block page load. We recommend installing N.Rich Website Tag using a tag manager, like Google Tag Manager or Adobe Tag Manager and it is strongly recommended to set the priority of the Tag as high as possible and set its sequence to loading first or as early as possible. A typical method of setting up tag on common tag managers is to use the “cookie-consent” cookie as the rule, i.e. if cookie-consent doesn’t exist, use the Cookieless mode and if cookie-consent equals 1, use the Standard mode. Please read more here: N.Rich website tag installation

Data Privacy 

N.Rich tag is fully EU General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) compliant. N.Rich uses consent as the primary basis of creating cookies and personalizing advertising. The consents are received through Internet Advertising Boureau’s IAB Transparency and Consent Framework (TCF) and N.Rich customer websites. N.Rich is listed on IAB’s vendor list with the ID 20 (N Technologies Inc) and N Technologies is also a signatory of IAB CCPA Compliance Framework.


When creating or updating our cookie on the end users browser N.Rich also creates an additional informational cookie that contains a link to N.Rich Privacy Notice and Opt-Out ensuring that they are always available for the end-user, regardless of the circumstances. Additionally, N.Rich respects browsers' "Do Not Track" (DNT) standard (

Where does N.Rich store data

N.Rich primary data centers are in France and Germany (Europe). Additionally to these primary data centers, N.Rich also has data centers in the United States (Americas) and Singapore (Asia) that enable regional distribution of advertising.

Describing N.Rich cookies on website Privacy- or Cookie notice

As a part of a valid cookie consent, it is highly recommended that the website owner informs the end-user about how N.Rich processes personal data. On the client websites, the cookie-consent banner should include a link to the website cookie consent or privacy notice. In order to for the cookie consent to be valid, either of these documents must include links to N.Rich’s Privacy Notice ( and opt-out ( Here are some examples of how to phrase this notice;


Data points

N.Rich Tag gathers the following data points;

  1. Unique identifier of the visitor’s browser (cookie)

    1. NOTE: the cookie is only created when the N.Rich Tag in standard mode is used. The tag in the Cookieless mode will only be reading the cookie if already available, but not creating it.

  2. Visitor’s association with an organization (account)

    1. Based on the data N.Rich has of the visitor, N.Rich will associate the visitor’s cookie to a specific organization or company (account). When a cookie is not available (cookieless mode), the visitor can’t be uniquely identified and any data collected will only be associated with the visitor’s account.

  3. Visitor’s website behavior

    1. Referring URL including all parameters

    2. Visited URL including all parameters

    3. URL parameters of both referring and visited URL including for example UTM-tags

    4. Scrolling of the visited page

    5. The timestamp for the beginning and the end of the visit on the page and for the session (session data will only be available when cookies available)

    6. Custom in-page event data determined by N.Rich customer, in-page actions like clicks or video views (requires a custom setup)

    7. Custom page categorization data determined by N.Rich customer

  4. Visitor’s software and hardware environment

    1. Relevant HTTP headers (

    2. IP-address

    3. Geo-location (based on IP-address)

    4. User-agent (i.e. browser)

    5. Timezone, language, country

    6. Browser and screen width and height

    7. Do-not-track (DNT) header

  5. Marketing automation system data (when integration is enabled)

    1. Marketing automation system unique user identifier (only when using Standard tag)

3rd party tags

N.Rich uses Google, Facebook, Linkedin, and Twitter for delivering advertising to end-users. This is why, when using Standard Tag, N.Rich Tag also loads Google Analytics Tag and Facebook pixel when necessary.

N.Rich Cookies

N.Rich uses 3 cookies, which are described in the table below;