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N.Rich tag is a short Javascript code snippet that can be installed using any tag manager (such as Google Tag manager Manager or Adobe Tag manager).
If your website requires consent from end-users before loading tags, you need to use two N.Rich tags; a cookieless tag, which does not set cookies and a standard tag, which uses cookies and enables richer analytics compared to cookieless tag. Cookieless tag should always be used if end-user consent is required, because without this you will likely lose a lot of valuable analytics data, for example, any data from UTM tags.
See guideline to setting up the N.Rich tag
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Google trademark permissions
Your N.Rich representative will create an administrator user account for you. You will receive an email from support@n.rich, which will include a link for setting up your password. If you don’t receive the email, please check your junk email folder. The email expires in 24 hours, so please make sure to act immediately. As an administrator you can add more user accounts to N.Rich by using the Manage Users functionality on the top right corner of N.Rich control panel under your email address.
You can find troubleshooting guidelines about user accounts here.
N.Rich account setup
In order to start using your account effectively, you need to add your company details to N.RIch Account Setup found under your name on the top right corner. Here need to add a Business name and logo used on some ad formats and also add any domains your company is using. Domains are included to ensure analytics is able to filter your internal traffic from relevant traffic.
Read more about account setup here.Cross-Channel ads use Google as a distribution channel. If your organization as a trademark owner has requested Google to prevent unauthorized parties from using your trademarks on their ads, you need to provide N.Rich permission to use them. If this is not done, your ads that include your trademark(s) can’t run and this will negatively impact ABM campaign performance. Granting permission is a manual process using a form Google has provided and it typically takes between 1 to 2 weeks to get the approval.
See the guideline about granting trademark use access to N.Rich