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Advertising | Customer website | |
|---|---|---|
Permission for processing personal data from end-user | Permission to process personal data provided to N.Rich from IAB TCF | Permission to process personal data provided from client website cookie consent. |
No permission available | The website in which the ad appears is not IAB TCF compliant, and N.Rich has not previously obtained opt-in or opt-out so it’s not possible to determine permission status. | Customer website is not using a mandatory cookie consent. |
End-user has opted out | End-user can opt-out using a menu on N.Rich native advertising formats or from a special cookie associating the N.Rich cookie that includes a link to the opt-out page. | End-user can opt-out using the opt-out link included on the N.Rich privacy notice and preferably also on the customer’s privacy/cookie notice. |
Cookie consent
N.Rich endorses a best practice of websites to require cookie consent before setting any cookies, which is also going to be a highly likely requirement of the upcoming ePrivacy directive in the EU. The challenge with this approach, however, is that unless consent is given immediately on the landing page tags that are setting cookies won't "fire". This leads into major challenges with analytics especially since the UTM tag and page referrer data is only available on that very first page-load. This is why N.Rich has developed a "cookieless" website tag, which enables getting analytics on the end-user behavior without setting a cookie, by only identifying the IP address and potentially existing cookies set on the browser.
Once the cookie consent is provided, you should use the standard N.Rich tag that will create a cookie to the user's browser. At the time of creating a cookie, it is mandatory that end users are provided a clear access to N.Rich’s Privacy Notice (https://n.rich/privacy-notice) and to the possibility to opt-out (https://n.rich/optout), for example through the site’s cookie notice or privacy policy.
VARIANT 1:
We work with our partners to provide targeted advertising and behavioural analytics of our current and potential customers. When you visit our website, or engage with a marketing email sent by us, your browsing activities may be tracked through cookies. Cookie-based data may be shared and exchanged with our partners for the aforementioned purposes. You can discontinue this data collection at any time by adjusting your browser settings or by opting out at our partner's site (see below).
Advertising and analytics partner[s]
N Technologies Inc. (https://n.rich) | Privacy notice: https://n.rich/privacy-notice | Opt-out: https://n.rich/optout
VARIANT 2:
N.Rich— These cookies allow us to analyse how you use our website and to show you ads across the internet so that we can provide more relevant content for you. N.Rich permits you to opt out from use of these cookies here and you can read N.Rich Privacy Notice here.
VARIANT 3:
Use of N.Rich ABM Tag On our website we use a N.Rich ABM Tag from N Technologies Inc. (https://n.rich). N.Rich associates end user behaviour data to the specific company's IP address, which is being used for the website visit or that the visitor has used before browsing other websites including N.Rich Tag. Furthermore, N.Rich associates your behaviour to a cookie stored to your browser enabling tracking you on consecutive sessions on our website and on other websites including N.Rich Tag. N.Rich enables us to gather analytical data about your interests towards our content and offerings on our website and on other websites with N.Rich tag. N.Rich further enables us to target personalised advertising to you based on your company association and other data that could help us deliver more relevant content and advertising. The data gathered remains anonymous for us, offering us no way to determine the identity of the users. The data is saved and processed by N Technologies in accordance to N Technologies Privacy Notice: https://n.rich/privacy-notice. You can opt-out at any time from being tracked by N.Rich Tag either by using N.Rich Opt-out form: https://app.nrich.ai/optout/ or by enabling your browsers Do Not Track feature.
Here are some examples of how the recommended information has been added to some of our client's Privacy Notices (in order to review the relevant section, please use find functionality for term: "N.Rich")
GE Healthcare: https://www.ge.com/privacy#_Cookies_and_Similar (open "Consent Tool")
When creating or updating our cookie on the end users browser we also create an additional informational cookie that contains a link to our Privacy Notice and Opt-Out ensuring that they are always available for the end-user, regardless of the circumstances. Additionally N.Rich respects browsers' "Do Not Track" (DNT) standard (https://en.wikipedia.org/wiki/Do_Not_Track). N.Rich is also part of IAB’s Transparency & Consent Framework (TCF) (http://advertisingconsent.eu/) and a signatory of IAB CCPA Compliance Framework.
Technical details
Details of the Cookies N.Rich ABM Tag sets
Name | Host | Purpose | Lifetime |
|---|---|---|---|
_nauid | .nrich.ai | Cookie-ID: Unique identifier of user’s browser. Used for analytics and optimization of targeted advertising. | 540 days |
N.RICH_PRIVACY_INFORMATION | .nrich.ai | Link to N.Rich Privacy Notice and Opt-out page. Informational cookie. | 540 days |
_nrich_opt-out | .nrich.ai | Optional: if the user has opted out, only this cookie will be set and retained | perpetual |
If you have any questions about N.Rich approach to end-user privacy, please feel free to contact: privacy@n.rich