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This document provides the technical specifications for the three custom ad formats used on N.Rich ABM platform.

Cross-channel ad

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N.Rich Cross-channel ad is similar to Google responsive display ad and, in fact, uses Google as one distribution channel. The Cross-channel ad creative consists of 1-15 images, 1-5 headlines, and 1-5 descriptions, which will be randomly mixed to create combinations. This means you need to make sure every image + headline + description combination makes sense. The system manages the multivariate optimization automatically, so the more combinations are available, the better results you can expect.

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Native Video Ad

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Native Video Ad is an interactive in-media ad format that uses programmatic display advertising inventory for distribution. Video ads appear in various different sizes depending on the placement on which they appear, but the MPU, or 300x250 is the most common format. An ideal aspect ratio for the video is the standard 16:9. The video is autoplay while visible and will not play if above or below the fold or if the browser tab is not active. The video will be sound-off as default and sounds can be turned on from the widget. The video can also be expanded to the full screen. The video supports two CTA’s, one below the video and one once the video has played, but this ad format should not be expected to create a lot of clicks. The primary result is video views, which means that video played at least for 20 seconds. The ideal duration of the video is 1.5-3 minutes and relevancy of content for the B2B audience should be prioritized over production value. View a demo of the video ad format.

Native Article Ad

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Native Article Ad is an interactive in-media ad format that uses programmatic display advertising inventory for distribution. Article ads appear in various different sizes depending on the placement on which they appear, but the MPU, or 300x250 is the most common format. Depending on the size, only a small section of the article will be visible at first, but the visitor can continue reading by scrolling it in-media. The scroll-level and time spent with scrolling are measured. Engagement, or reading the article, is defined as scrolling at least 50% of the article. A CTA at the end of the article is supported, but this ad format should not be expected to create a lot of clicks. View a demo of the article ad format.

Image Ads

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Image display ads generate clicks just like Cross-Channel ads, but give full control over the creative from a branding perspective. However, it is never recommended to use only image ads alone, but in parallel with Cross-Channel ads in order to observe the performance difference.

You can upload image display ads with the following dimensions:
The size limit for an image ad is 150 kilobytes.
File type should be “.jpeg“, “.jpg“ or “.png“.

Supported formats:

Summary sheet: N.Rich ABM ad formats

Ad format	Engagement metric	Textual elements	Image / video elements	Creative notes	Sample
Cross- channel ad	Click	1-5 headlines: 30 chars 1-5 descriptions: 80 chars CTA text: Predefined options (localized versions available)	1-15 images (.jpg / .png) Landscape (1.91:1): 1200x628px or more Square: 600 x 600px or more (The system will give you an option to crop square images from your uploaded landscape images) File size limit: 5120KB	Automatically mixes and matches the creative elements: all combinations of image+text must make sense. Focus more on landscape than square images (80/20). Add at least 2 of each format.

Do not use

Avoid using text on images, it will confuse the optimisation, can be the cause of ad disapprovals from Google. Do not use blurry images

or

of any kind, including background blur.

This kinds

These types of images

will be

may get disapproved. Use the maximum amount of creative elements to increase results If possible, you should add 5 headlines and 5 descriptions. This will have the biggest impact on the performance.

Image Removed

Image Added
Video ad	Engagement Video view: 20s played	Headline: 23 char Description: 90 chars	Aspect ratio: 16:9 Recommended duration: 1.5-3 minutes Upload from Youtube or import as .mp4, file size limit: 30MB

Longer videos work better in B2B

Sound

of as default: use captions

is off by default: best to embed subtitles on the video file if possible Relevant content is more important than production value

Image Removed

Aim to educate and tease potential viewers Avoid giving out all the details so that viewers have a reason to proceed to your landing page to learn more	Image Added Demo link
Video ad CTA		Click	Headline: 23 chars Description: 90 chars Button text: 23 chars	n/a	Shown

under the video and

after the video

was viewedFocus on super-engaged viewers, not a major source of clicks

has been completely viewed Use your strongest value proposition and CTA
Article ad	Engagement Reader: 50% scrolled	Header (above image): 23 chars Title (on top of image): 90 chars Article text: 1500-2500 chars	1 image (.jpg / .png) Landscape: 800x600px or more File size limit: 5120KB

Repurpose Image Removed

Use snippets from existing blogs/white papers/articles/web content Compose as a preview / teaser to the contents of the landing page Header+title+image set relevancy and give reason to read

Content should appear editorial instead of an advertisement

Ensure proper formatting, to build a well structured article	Image Added Demo link
Article ad CTA		Click	Title: 23 chars Description: 90 chars Button text: 23 chars	n/a	Should be placed to the bottom of the article

Focus on super-engaged readers, not a major source of clicks

, never at the top / middle Use your strongest value proposition and CTA
Image ad	Click	n/a	One image (.jpg, .jpeg, .png) File size limit: 150KB Formats: 300×250 - Medium Rectangle 300×600 - Half Page 970×250 - Billboard 336×280 - Large Rectangle 250×250 - Square	This is the standard static display ad format	Image Added

A downloadable version of the summary sheet:

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