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Cross-channel ad
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N.Rich Cross-channel ad is similar to Google responsive display ad and, in fact, uses Google as one distribution channel. The Cross-channel ad creative consists of 1-15 images, 1-5 headlines, and 1-5 descriptions, which will be randomly mixed to create combinations. This means you need to make sure every image + headline + description combination makes sense. The system manages the multivariate optimization automatically, so the more combinations are available, the better results you can expect.
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Native Video Ad
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Native Video Ad is an interactive in-media ad format that uses programmatic display advertising inventory for distribution. Video ads appear in various different sizes depending on the placement on which they appear, but the MPU, or 300x250 is the most common format. An ideal aspect ratio for the video is the standard 16:9. The video is autoplay while visible and will not play if above or below the fold or if the browser tab is not active. The video will be sound-off as default and sounds can be turned on from the widget. The video can also be expanded to the full screen. The video supports two CTA’s, one below the video and one once the video has played, but this ad format should not be expected to create a lot of clicks. The primary result is video views, which means that video played at least for 20 seconds. The ideal duration of the video is 1.5-3 minutes and relevancy of content for the B2B audience should be prioritized over production value. View a demo of video ad format.
Native Article Ad
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Native Article Ad is an interactive in-media ad format that uses programmatic display advertising inventory for distribution. Article ads appear in various different sizes depending on the placement on which they appear, but the MPU, or 300x250 is the most common format. Depending on the size, only a small section of the article will be visible at first, but the visitor can continue reading by scrolling it in-media. The scroll-level and time spent with scrolling are measured. Engagement, or reading the article, is defined as scrolling at least 50% of the article. A CTA at the end of the article is supported, but this ad format should not be expected to create a lot of clicks. View a demo of article ad format.
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Image Ads
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Image display ads generate clicks just like Cross-Channel ads, but give full control over the creative from a branding perspective. However, it is never recommended to use only image ads alone, but in parallel with Cross-Channel ads in order to observe the performance difference.
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Size (Px) | Name | How big % of advertisers use the format* |
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300×250 | Medium Rectangle | 40% |
300×600 | Half Page | 5% |
970×250 | Billboard | 1% |
336×280 | Large Rectangle | <1% |
250×250 | Square | <1% |
Summary sheet: N.Rich ABM ad formats
Ad format | Engagement metric | Textual elements | Image / video elements | Creative notes | Sample |
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Cross- channel ad | Click |
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Video ad | Engagement Video view: 20s played |
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Video ad CTA | Click |
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Article ad | Engagement Reader: 50% scrolled |
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Article ad CTA | Click |
| n/a |
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Image ad | Click | n/a |
Formats:
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