Dashboard | Metric | Definition |
Advertising Dashboard | ||
Engaged Accounts | Total sum of engaged accounts within selected date range | |
Engaged Cookies | Total sum of engaged cookies within selected date range | |
Video Ad Views | Total sum of engaged video viewers (20 secs viewed) within selected date range | |
Article Ad Readers | Total sum of engaged article readers (50% scrolled) within selected date range | |
Clicks | Total sum of cross-channel clicks within selected date range | |
Ad Impressions | Total sum of cross-channel ad displays within selected date range | |
Target Account Breakdown | ||
CRM ID | CRM / UCM ID from the CRM | |
CRM Name | This relates to the Account name | |
Account Country | Account primary location | |
Video Views | Total number of video views per account | |
N.Rich Readers | Total number of article reads per account | |
N.Rich Clicks | Total number of cross-channel clicks per account | |
Avg. Video View Time (s) | Total video view time / number of views | |
Avg. Visit Duration (s) | Average visit duration from related account | |
Segment Breakdown | ||
Account Segment Name | ||
N.Rich Engaged Accounts | Total number of engaged accounts within the related segment | |
N.Rich Engaged Cookies | Total number of engaged cookies within the related segment | |
Video Views | Total number of video views within the related segment | |
N.Rich Readers | Total number of article reads within the related segment | |
N.Rich Clicks | Total number of cross-channel clicks within the related segment | |
Cross-Channel Ad | ||
Impressions | Total sum of cross-channel ads displayed | |
Clicks | Total sum of cross-channel clicks | |
CPC | Cost per Click (Total cost of clicks / Total number of clicks) | |
CTR | Click Through Rate (Clicks / Impressions) | |
Avg. Visit Time / Clicks | Total visit time / clicks | |
Avg. Page Views / Clicks | Total number of Page views / Clicks | |
Bounce rate / Clicks | Percentage of overall bounce rate | |
Landing Pages | ||
Short URL | ||
Total Visits | Total sum of visits on related landing page | |
Unique Visitors | Total sum of unique cookie visits on related landing page | |
Avg. Visit Duration (s) | Average visit duration on related landing page | |
Avg. Session Duration (s) | Average visit duration on related landing page & other pages visited within the same session | |
Bounce Rate | single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. | |
Avg. Page Views / Session | Total number of page views / unique sessions | |
Article Ads | ||
N.Rich Campaign | Campaign where related article ad is running | |
N.Rich Content | Name of article ad | |
N.Rich Engaged Accounts | Total number of accounts engaging with related ad | |
N.Rich Readers | Total number of article readers (correlates to cookies) | |
Article Complete Rate | Total number reads / number of completed reads | |
Clicks | Total number of clicks on the CTA | |
Video Ads | ||
N.Rich Campaign | Campaign where related video ad is running | |
N.Rich Content | Name of video ad | |
N.Rich Engaged Accounts | Total number of accounts engaging with related ad | |
Video Views | Total number of video viewers (correlates to cookies) | |
Video Repeat Rate | Total number of Engaged views / unique engaged views | |
Avg. Video View Time (s) | Total view time / number of views | |
Video Duration (s) | Video duration | |
Video View Rate | Average View time / Total(max) view time | |
Engagement Breakdown by Location | ||
Region | Region where engagement event is located | |
Country | Country where engagement event is located | |
City | City where engagement event is located | |
Total Engagement Events | Total number of engagement events per location | |
Total Engaged Cookies | Total number of engagement cookies per location | |
Average Session Duration (s) | Average session duration of related cookies per location | |
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