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Dashboard

Metric

Definition

Opportunity Analytics

Account

Account Name

Country

Account Country

Opportunity Name

Account Opportunity Name

Value

Opportunity Value

Status

Opportunity Status (Open / Won / Lost)

Created

Date opportunity was created

Stage

Current opportunity stage

Last updated

Opportunity stage last change date

Engaged Cookies

Total number of cookies engaged with opportunity until closed

Total touches

Total number of touchpoints (including Article readers, Video views, Clicks)

Pre-opportunity touches

Total number of touchpoints before or on the day of opportunity creation

Post-opportunity touches

Total number of touchpoints after the opportunity was created (until closed)

Campaigns

Total number of active campaigns where the account is being targeted

Segments

Total number of segments the account / opportunity is in