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Dashboard

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Metric

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Definition

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Opportunity Analytics

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Account

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Account Name

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Country

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Account Country

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Opportunity Name

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Account Opportunity Name

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Value

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Opportunity Value

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Status

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Opportunity Status (Open / Won / Lost)

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Created

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Date opportunity was created

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Stage

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Current opportunity stage

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Last updated

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Opportunity stage last change date

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Engaged Cookies

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Total number of cookies engaged with opportunity until closed

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Total touches

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Total number of touchpoints (including Article readers, Video views, Clicks)

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Pre-opportunity touches

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Total number of touchpoints before or on the day of opportunity creation

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Post-opportunity touches

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Total number of touchpoints after the opportunity was created (until closed)

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Campaigns

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Total number of active campaigns where the account is being targeted

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Segments

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The article is now available here: https://n.rich/en/knowledge-base/opportunity-analytics