Dashboard | Metric | Definition |
Top Accounts by engagement | All engagement from accounts - website & advertising, comparing engagement levels with certain type algorithm - historical data | |
Has CRM ID | Yes/No | |
CRM Account Name | This relates to the Account name | |
Account Country | Country of related account | |
Total Engagement Events | Total sum of engagement events from related account | |
Total Engaged Cookies | Total sum of engaged cookies from related account | |
Website Visits | Total sum of website visits from related account | |
N.Rich Clicks | Total sum of clicks from related account | |
In-Media Engagement | Total sum of engagement with your media (video/article) from related account | |
Average Session Duration (s) | Average website session duration from related account | |
High Intent Cookies | ||
CRM Account ID | CRM / UCM ID from the CRM | |
CRM Account Name | This relates to the Account name | |
High Intent Cookies | Indication of propensity to buy, N.Rich system algorithm determines this based on advertising & website behavior | |
Medium Intent Cookies | Indication of propensity to buy, N.Rich system algorithm determines this based on advertising & website behavior | |
Engagement over time | ||
Total engagement over time | chart | |
Engagement stream | ||
Date | Date of event | |
Event | Type of event (website visit / ad engagement) | |
Domain | Domain of related website visit | |
Content | URL / name of content | |
Engagement Time (s) | Duration of engagement | |
Unique Cookies | Total number of unique cookies | |
Cookie Level Engagement | ||
Short Cookie ID | Unique cookie ID | |
Country | Related country | |
Pretty device type | Device used by cookie | |
Total Engagement Events | Total number of engagement events from cookie | |
Website Visits | Total number of website visits | |
N.Rich Clicks | Total number of clicks from N.Rich ads | |
In-media Engagement | Total engagement count from Videos/articles | |
Average Session Duration (s) | Average session duration of engagement event | |
Website Engagement | ||
Path | URL of page | |
N.Rich Clicks | Total number of clicks | |
Website Visits | Total number of website visits | |
Unique Visitors | Total number of unique visitors | |
Average Visit Duration (min) | ||
Average Session Duration (min) | ||
Article Engagement | ||
Content | Name of article ad | |
N.Rich Readers | Total number of engaged readers | |
Article Complete Rate | Total number reads / number of completed reads | |
Clicks | Total number of clicks on Article ad CTA | |
Video Engagement | ||
Content | Name of video ad | |
Video Views | Total number of video viewers (correlates to cookies) | |
Video Repeat Rate | Total number of Engaged views / unique engaged views | |
Avg. Video view time (s) | Total view time / number of views | |
Video Duration (s) | Video duration | |
Video View Rate | Average View time / Total(max) view time | |
Content Preview Links | ||
Content | Name of content | |
Content Preview Link | URL of content | |
Industry Breakdown by engagement | ||
Industry | Type of industry | |
Engaged Accounts | Total number of engaged accounts within related industry | |
Engaged Cookies | Total number of engaged cookies within related industry | |
Website Visits | Total number of website visits related to industry | |
N.Rich Clicks | Total number of clicks related to industry | |
In-media Engagement | Total number of View/article engagement related to industry | |
Average Session Duration (s) | Average session duration related to industry | |
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