N.Rich has built a proprietary intent data network and through our proprietary advertising technology platform, we analyze millions of interactions happening across the web and a machine learning algorithm crunches data points like user behavior, anonymous user attributes and content consumed to establish user interest in contextual topics. By linking anonymous user data to company identifiers, N.Rich's company identification technology provides intent data at the company/account level.
We complement this data with third-party providers which extend our coverage through data co-op and enable access to a vast network of B2B websites and media companies spanning the web. This results in N.Rich having access to millions of interactions happening daily on B2B publisher websites. Over more than 7 years, N.Rich was able to extend its data coverage across the main B2B websites in Europe, APAC and the Americas.
Our intent data collection approach enables a robust historical basis for measuring business-level content consumption. Delivering rich intent data on a massive scale derived from technology providers, companies, websites, marketers, research, events firms and content consumption events.
This valuable data is then made available through our intent reports, enabling customers to discover accounts getting ready to buy.