Dashboard | Metric | Definition |
Accounts Tab | ||
Top Accounts by engagement | All engagement from accounts - website & advertising, comparing engagement levels with certain type algorithm - historical data | |
CRM ID | This relates to the Account ID / CRM ID from your CRM | |
CRM Account Name | This relates to the Account name | |
ICP Sales Velocity | If High Sales Velocity ICP is being calculated, accounts will be ranked (High/Medium/Low) based on the ICP score | |
ICP Score | If High Sales Velocity ICP is being calculated, ICP score will be displayed here (out of 100) | |
Account Country | Country of related account | |
Total Engaged Cookies | Total sum of engaged cookies from related account | |
ABM Engagement Events | Total sum of all ABM engagements (Video Views / Article Reads / Clicks) | |
Website Visits | Total sum of website visits from related account | |
Clicks | Total sum of clicks from related account | |
In-Media Engagement | Total sum of engagement with your media (video/article) from related account | |
Average Session Duration (s) | Average website session duration from related account | |
Engagement Tab | ||
Total engagement over time | Total engagement over time in a chart | |
Engagement stream | ||
Date | Date of event | |
Event | Type of event (website visit / ad engagement) | |
Domain | Domain of related website visit | |
Content | Page Title / Name of content | |
Engagement Time (s) | Duration of engagement | |
Unique Cookies | Total number of unique cookies | |
People and Locations Tab | ||
Cookie Level Engagement | ||
Short Cookie ID | Truncated version of the Unique cookie ID | |
Country | Country where the engaged cookie was location | |
City | City where the engaged cookie was located | |
Device | Device used by cookie | |
ABM Engagement Events | Total number of ABM engagement events from cookie | |
Website Visits | Total number of website visits | |
Clicks | Total number of clicks from N.Rich ads | |
In-media Engagement | Total engagement count from Videos/articles | |
Average Session Time (s) | Average session duration of engagement event | |
Content Tab | ||
Website Engagement | ||
Path | URL of page | |
Clicks | Total number of clicks | |
Website Visits | Total number of website visits | |
Unique Visitors | Total number of unique visitors | |
Average Visit Duration (min) | Average visit duration related to path URL | |
Average Session Duration (min) | Average session duration related to path URL as starting point | |
Article Engagement | ||
Content | Name of article ad | |
N.Rich Readers | Total number of engaged readers | |
Article Complete Rate | Total number reads / number of completed reads | |
Clicks | Total number of clicks on Article ad CTA | |
Video Engagement | ||
Content | Name of video ad | |
Video Views | Total number of video viewers (correlates to cookies) | |
Video Repeat Rate | Total number of Engaged views / unique engaged views | |
Video View (s) | Average video view duration = Total view time / number of views | |
Video Duration (s) | Video duration | |
Video View Rate | Average View time / Total(max) view time | |
Industries Tab | ||
Industry Breakdown by engagement | ||
Industry | Type of industry | |
Engaged Accounts | Total number of engaged accounts within related industry | |
Engaged Cookies | Total number of engaged cookies within related industry | |
Website Visits | Total number of website visits related to industry | |
Clicks | Total number of clicks related to industry | |
In-media Engagement | Total number of View/article engagement related to industry | |
Average Session Time (s) | Average session duration related to industry | |