N.Rich LinkedIn Integration

Owned by Nikita Vasilev
Last updated: Oct 24, 2023 by Akshay Ramdul
3 min read

Overview

The N.Rich LinkedIn integration allows you to create LinkedIn Matched Audiences based on your existing segments. These matched audiences will mirror your account list in the segments you chose to sync so that you can target the segment on LinkedIn and overlay additional targeting parameters as needed.

Enabling the LinkedIn Integration

Step 1: LinkedIn Integration Authentication
Navigate to Settings → LinkedIn Integration to authenticate the integration.

Authenticate the Integration with your LinkedIn Profile

Step 2: Sign in to the LinkedIn Account you want to authenticate with

Please use a LinkedIn profile with permissions to your organization’s LinkedIn Ads Account or LinkedIn Business Account so that the profile can authenticate the Integration and segment will be pushed to the appropriate account.

Step 3: Grant Application Permissions
Once logged in, you will be presented with our LinkedIn App’s authorization prompt detailing the permissions required for the Integration. Click on Allow to authorize the app.

Step 4: Check Authentication Status
Once you have the LinkedIn Integration enabled, the integration status should turn to Active in the settings.


Creating LinkedIn Matched Audiences

You can create LinkedIn Matched Audiences for any segment in your segment list.

To create LinkedIn Matched Audiences based on Intent Reports, enable the LinkedIn Sync at the segment level. A segment is automatically created for each Intent Report created with a matching name and can be found in the Segment’s table.

 

Activating the LinkedIn Matched Audience Sync

Navigate to your segment list and locate the LinkedIn Integration toggle. You can hover over the button to get more details about the Sync status for a given segment. If your LinkedIn Integration has been setup correctly, you will be able to enable the sync by clicking on the LinkedIn logo. You will be presented with a prompt to enable the sync.

Once the sync is activated, a LinkedIn Matched Audience will be created in your organization’s LinkedIn Ads Account.

The audience-building process usually takes up to 48 hours. You can always check the status by hovering on the integration/LinkedIn icon.

 

Using the LinkedIn Matched Audiences on LinkedIn

Refer to the linked knowledge base article to learn how to access the LinkedIn Matched Audiences and how to use them.