N.Rich stores data in separate environments (called ‘European platform’ and ‘US platform’) in order to be compliant with:
GDPR (General Data Protection Regulation) Policy
CCPA (California Consumer Privacy Act) Policy
Trans-Atlantic Data Privacy Framework
All the data and infrastructure is isolated, and guaranteed to never leave the customer's region as raw data:
Targeting scopes and segments will be shared with bidders through local gateways. The content and display of the advertising widget and the tracking widget are stored in the region chosen by the customer.
Q: My company operates in both regions, which platform should I choose?
A: You need to choose a region with your Customer Success manager.
Q: Can I change the platform afterward?
A: No. You’ll choose which platform you’ll work with your Sales manager and aren’t allowed to change this. After you start an advertising campaign with N.Rich, we won’t be able to properly identify and divide the data to guarantee the necessary compliance.