N.Rich Website Tag Installation (Cookieless Mode)

N.Rich uses a tag/pixel to collect data about your website visitors. The data collected is used to power a range of capabilities in the N.Rich platform including deanonymizing website visitors, providing website analytics and uncovering first-party intent at the account-level.

About our Website Tag in Cookieless Mode

Customers can make the most out of the N.Rich platform and a streamlined tag installation process by installing the N.Rich website tag in Cookieless Mode. In Cookieless Mode, the tag does not generate any cookies and will skip all third-party syncs, which means that it can be safely triggered regardless of user consent and your consent management/consent initialization practices. In essence, the tag working in Cookieless Mode is a privacy-compliant way tracking of website behavior, even when cookie consent has not been provided.

Tag Installation Instructions

  1. Locating your Website Tag

  2. Setting your Website Tag to Cookieless Mode

  3. Installing the Website Tag

  4. Checking that your Website tag is working properly

If you already received a website tag (html script) from the N.Rich team to implement on your website, you can skip Steps 1 & 2.

Step 1: Locating your Website Tag

To locate your N.Rich Website Tag, click on Settings in the N.Rich control panel and navigate to the Website Tag section. You will see your N.Rich Website Tag script. You can copy or export the tag for the next steps.

Copy or Export your Website Tag

Step 2: Setting your Website Tag to Cookieless Mode

Once you have your tag script, you need to edit part of it so that the tag works in Cookieless Mode. The cookieless variable in the script needs to be set to true.

The part of the script to be edited is highlighted below:

Set cookieless from false to true

The cookieless variable needs to be set to true as follows:

cookieless: true,

Step 3: Installing the N.Rich Website Tag

The N.Rich Website Tag is a JavaScript code snippet that should be implemented in the footer of your website, just above the closing </body> tag. The code snippet has been specially designed to load asynchronously and independently, so it will never block or slow down page load. 

We recommend installing the tag using a tag manager, like Google Tag Manager or Adobe Tag Manager and it is strongly recommended to set the priority of the Tag as high as possible and set its sequence to loading first or as early as possible.

If you are using a custom CMS or are unsure about how you can install the website tag, contact your developer, site admin or web team. 

If you are using Google Tag Manager, click here for installation instructions.

Tag Coverage/Firing Rules
The N.Rich Website Tag (Cookieless Mode) should be installed and fired on all of your web pages including product pages, landing pages, sub pages/subdomains to capture as much data as possible about the accounts visiting your website and their journey.

Step 4: Verifying the Tag Installation

Confirm that the tag is collecting data properly by reviewing the tag status and tracked visitors in the Website Tag Statistics in your Account Settings. The tag status under Cookieless Mode should be active.

Tag activity might take upto 24hours before appearing on the statistics.