Intent Dashboard

Dashboard

Metric

Definition

Top Accounts by engagement

All engagement from accounts - website & advertising, comparing engagement levels with certain type algorithm - historical data

 

Has CRM ID

Yes/No

 

CRM Account Name

This relates to the Account name

 

Account Country

Country of related account

 

Total Engagement Events

Total sum of engagement events from related account

 

Total Engaged Cookies

Total sum of engaged cookies from related account

 

Website Visits

Total sum of website visits from related account

 

N.Rich Clicks

Total sum of clicks from related account

 

In-Media Engagement

Total sum of engagement with your media (video/article) from related account

 

Average Session Duration (s)

Average website session duration from related account

High Intent Cookies

 

 

 

CRM Account ID

CRM / UCM ID from the CRM

 

CRM Account Name

This relates to the Account name

 

High Intent Cookies

Indication of propensity to buy, N.Rich system algorithm determines this based on advertising & website behavior

 

Medium Intent Cookies

Indication of propensity to buy, N.Rich system algorithm determines this based on advertising & website behavior

Engagement over time

 

 

 

Total engagement over time

chart

Engagement stream

 

 

 

Date

Date of event

 

Event

Type of event (website visit / ad engagement)

 

Domain

Domain of related website visit

 

Content

URL / name of content

 

Engagement Time (s)

Duration of engagement

 

Unique Cookies

Total number of unique cookies

Cookie Level Engagement

 

 

 

Short Cookie ID

Unique cookie ID

 

Country

Related country

 

Pretty device type

Device used by cookie

 

Total Engagement Events

Total number of engagement events from cookie

 

Website Visits

Total number of website visits

 

N.Rich Clicks

Total number of clicks from N.Rich ads

 

In-media Engagement

Total engagement count from Videos/articles

 

Average Session Duration (s)

Average session duration of engagement event

Website Engagement

 

 

 

Path

URL of page

 

N.Rich Clicks

Total number of clicks

 

Website Visits

Total number of website visits

 

Unique Visitors

Total number of unique visitors

 

Average Visit Duration (min)

 

 

Average Session Duration (min)

 

Article Engagement

 

 

 

Content

Name of article ad

 

N.Rich Readers

Total number of engaged readers

 

Article Complete Rate

Total number reads / number of completed reads

 

Clicks

Total number of clicks on Article ad CTA

Video Engagement

 

 

 

Content

Name of video ad

 

Video Views

Total number of video viewers (correlates to cookies)

 

Video Repeat Rate

Total number of Engaged views / unique engaged views

 

Avg. Video view time (s)

Total view time / number of views

 

Video Duration (s)

Video duration

 

Video View Rate

Average View time / Total(max) view time

Content Preview Links

 

 

 

Content

Name of content

 

Content Preview Link

URL of content

Industry Breakdown by engagement

 

 

 

Industry

Type of industry

 

Engaged Accounts

Total number of engaged accounts within related industry

 

Engaged Cookies

Total number of engaged cookies within related industry

 

Website Visits

Total number of website visits related to industry

 

N.Rich Clicks

Total number of clicks related to industry

 

In-media Engagement

Total number of View/article engagement related to industry

 

Average Session Duration (s)

Average session duration related to industry