Engagement Dashboard

Dashboard

Metric

Definition

Accounts Tab

Top Accounts by engagement

All engagement from accounts - website & advertising, comparing engagement levels with certain type algorithm - historical data

 

CRM ID

This relates to the Account ID / CRM ID from your CRM

 

CRM Account Name

This relates to the Account name

 

ICP Sales Velocity

If High Sales Velocity ICP is being calculated, accounts will be ranked (High/Medium/Low) based on the ICP score

 

ICP Score

If High Sales Velocity ICP is being calculated, ICP score will be displayed here (out of 100)

 

Account Country

Country of related account

 

Total Engaged Cookies

Total sum of engaged cookies from related account

 

ABM Engagement Events

Total sum of all ABM engagements (Video Views / Article Reads / Clicks)

 

Website Visits

Total sum of website visits from related account

 

Clicks

Total sum of clicks from related account

 

In-Media Engagement

Total sum of engagement with your media (video/article) from related account

 

Average Session Duration (s)

Average website session duration from related account

Engagement Tab

 

Total engagement over time

Total engagement over time in a chart

Engagement stream

 

 

 

Date

Date of event

 

Event

Type of event (website visit / ad engagement)

 

Domain

Domain of related website visit

 

Content

Page Title / Name of content

 

Engagement Time (s)

Duration of engagement

 

Unique Cookies

Total number of unique cookies

People and Locations Tab

Cookie Level Engagement

 

 

 

Short Cookie ID

Truncated version of the Unique cookie ID

 

Country

Country where the engaged cookie was location

 

City

City where the engaged cookie was located

 

Device

Device used by cookie

 

ABM Engagement Events

Total number of ABM engagement events from cookie

 

Website Visits

Total number of website visits

 

Clicks

Total number of clicks from N.Rich ads

 

In-media Engagement

Total engagement count from Videos/articles

 

Average Session Time (s)

Average session duration of engagement event

Content Tab

Website Engagement

 

 

 

Path

URL of page

 

Clicks

Total number of clicks

 

Website Visits

Total number of website visits

 

Unique Visitors

Total number of unique visitors

 

Average Visit Duration (min)

Average visit duration related to path URL

 

Average Session Duration (min)

Average session duration related to path URL as starting point

Article Engagement

 

 

 

Content

Name of article ad

 

N.Rich Readers

Total number of engaged readers

 

Article Complete Rate

Total number reads / number of completed reads

 

Clicks

Total number of clicks on Article ad CTA

Video Engagement

 

 

 

Content

Name of video ad

 

Video Views

Total number of video viewers (correlates to cookies)

 

Video Repeat Rate

Total number of Engaged views / unique engaged views

 

Video View (s)

Average video view duration = Total view time / number of views

 

Video Duration (s)

Video duration

 

Video View Rate

Average View time / Total(max) view time

Industries Tab

Industry Breakdown by engagement

 

 

 

Industry

Type of industry

 

Engaged Accounts

Total number of engaged accounts within related industry

 

Engaged Cookies

Total number of engaged cookies within related industry

 

Website Visits

Total number of website visits related to industry

 

Clicks

Total number of clicks related to industry

 

In-media Engagement

Total number of View/article engagement related to industry

 

Average Session Time (s)

Average session duration related to industry