Engagement Dashboard
Dashboard | Metric | Definition |
Accounts Tab | ||
Top Accounts by engagement | All engagement from accounts - website & advertising, comparing engagement levels with certain type algorithm - historical data | |
| CRM ID | This relates to the Account ID / CRM ID from your CRM |
| CRM Account Name | This relates to the Account name |
| ICP Sales Velocity | If High Sales Velocity ICP is being calculated, accounts will be ranked (High/Medium/Low) based on the ICP score |
| ICP Score | If High Sales Velocity ICP is being calculated, ICP score will be displayed here (out of 100) |
| Account Country | Country of related account |
| Total Engaged Cookies | Total sum of engaged cookies from related account |
| ABM Engagement Events | Total sum of all ABM engagements (Video Views / Article Reads / Clicks) |
| Website Visits | Total sum of website visits from related account |
| Clicks | Total sum of clicks from related account |
| In-Media Engagement | Total sum of engagement with your media (video/article) from related account |
| Average Session Duration (s) | Average website session duration from related account |
Engagement Tab | ||
| Total engagement over time | Total engagement over time in a chart |
Engagement stream |
|
|
| Date | Date of event |
| Event | Type of event (website visit / ad engagement) |
| Domain | Domain of related website visit |
| Content | Page Title / Name of content |
| Engagement Time (s) | Duration of engagement |
| Unique Cookies | Total number of unique cookies |
People and Locations Tab | ||
Cookie Level Engagement |
|
|
| Short Cookie ID | Truncated version of the Unique cookie ID |
| Country | Country where the engaged cookie was location |
| City | City where the engaged cookie was located |
| Device | Device used by cookie |
| ABM Engagement Events | Total number of ABM engagement events from cookie |
| Website Visits | Total number of website visits |
| Clicks | Total number of clicks from N.Rich ads |
| In-media Engagement | Total engagement count from Videos/articles |
| Average Session Time (s) | Average session duration of engagement event |
Content Tab | ||
Website Engagement |
|
|
| Path | URL of page |
| Clicks | Total number of clicks |
| Website Visits | Total number of website visits |
| Unique Visitors | Total number of unique visitors |
| Average Visit Duration (min) | Average visit duration related to path URL |
| Average Session Duration (min) | Average session duration related to path URL as starting point |
Article Engagement |
|
|
| Content | Name of article ad |
| N.Rich Readers | Total number of engaged readers |
| Article Complete Rate | Total number reads / number of completed reads |
| Clicks | Total number of clicks on Article ad CTA |
Video Engagement |
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|
| Content | Name of video ad |
| Video Views | Total number of video viewers (correlates to cookies) |
| Video Repeat Rate | Total number of Engaged views / unique engaged views |
| Video View (s) | Average video view duration = Total view time / number of views |
| Video Duration (s) | Video duration |
| Video View Rate | Average View time / Total(max) view time |
Industries Tab | ||
Industry Breakdown by engagement |
|
|
| Industry | Type of industry |
| Engaged Accounts | Total number of engaged accounts within related industry |
| Engaged Cookies | Total number of engaged cookies within related industry |
| Website Visits | Total number of website visits related to industry |
| Clicks | Total number of clicks related to industry |
| In-media Engagement | Total number of View/article engagement related to industry |
| Average Session Time (s) | Average session duration related to industry |