In exceptional circumstances, if you are not able to find topics relevant for your offering from the N.Rich Intent Topic taxonomy, it’s possible to request to add no more than 20 new topics or companies into the taxonomy. Please coordinate this process with your N.Rich Customer Success representative.
General guidelines for intent topics
The general guideline for choosing and adding topics is to be specific, but not too specific. The reason for this is that if you use too generic topics, the intent captured related to such topics can be interpreted in many ways and is not useful. The problem with too specific topics is that it is highly likely that such terms can rarely be found in online media and will not produce any intent data. A good way to check if your term is too generic is to look at Google search results for the specific term, example: “Internet Of Things (IoT)” returns more than 300M results and is rather generic, whereas “Industrial IoT” returns 4.5M results and is much better. If the search term returns less than 10K results, it is likely clearly too specific.
Adding new intent topics
...