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Type | Field name | Field label | Description |
|---|---|---|---|
Date | nrich_LastEngagementDate | Last ABM engagement date | Last date with one or more ABM Engagements: video views, article readers or clicks |
Date | nrich_LastClickDate | Last ABM click date | Last N.Rich click (and visit) date. Clicks are recorded using N.Rich tag on the website, so every click also means a visit. |
Date | nrich_LastWebsiteVisitDate | Last website visit date | Last website visit date (any website visit, not just ABM) |
Number | nrich_EngagedContacts | Contacts with ABM engagement | Number of ABM engaged unique cookies from the account. Aggregated to the time frame user has selected |
Number | nrich_ClickedContacts | Contacts with ABM clicks | Number of clicked unique cookies from the account. Aggregated to the time frame user has selected |
Number | nrich_VisitedContacts | Contacts with website visits | Number of visited unique cookies from the account from any channel. Aggregated to the time frame user has selected |
Number | nrich_TotalClicks | Total clicks | Total ABM clicks. Aggregated to the time frame user has selected. |
Number | nrich_TotalVideoViews | Total video views | Total ABM video views. Aggregated to the time frame user has selected. |
Number | nrich_TotalArticleReaders | Total article readers | Total ABM article readers. Aggregated to the time frame user has selected. |
Number | nrich_TotalEngagements | Total ABM engagement | Total ABM engagements. Aggregated to the time frame user has selected. |
Number | nrich_TotalWebsiteVisits | Total website visits | Total website visits from any source. Aggregated to the time frame user has selected. |
Text Area (Long) | nrich_TopWebsiteEngagements | Top 5 website engagements | Multiline text property with top-5 urls based on the number of page views. |
Text Area (Long) | nrich_TopAdEngagements | Top 5 ad engagements | Multiline text property with top-5 ads based on number of engagements |
Text Area (Long) | nrich_TopCampaignEngagements | Top 5 campaign engagements | Multiline text property with top-5 campaigns based on the number of engagements. |
ICP velocity metrics
Type | Field name | Field label | Description |
|---|---|---|---|
Text | nrich_IcpSalesVelocityClass | ICP sales velocity | Sales velocity has 3 possible values: |
Number | nrich_IcpSalesVelocityScore | ICP sales velocity score | A number in the range of 0-100 representing sales velocity score. |
Hubspot MAS
If you only use HubSpot for marketing automation and not as CRM, you need to go to the Marketing Automation tab of N.Rich setup and add the HubSpot portal ID and API key.