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N.Rich Website Tags are essential components of gathering the essential account level buyer journey data that is used for intent data, analytics, advertising personalization, and for synchronizing cookies with Marketing Automation and CRM systems.
N.Rich provides tag supports two Tagsmodes; Cookieless and Standard. The Tag in the Cookieless Tag mode does not set cookies and only uses other available data points, such as IP addresses and pre-existing cookies. The Cookieless Tag mode must be used when the visitor has not provided consent for cookies. The Standard Tag mode sets cookies and enables more granular, cookie-based analytics, and advertising personalization. The Standard tag may only be used after the user has provided informed and explicit consent. Read more here: Ensuring EU GDPR compliant cookie consent on your website
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N.Rich Website Tag is a JavaScript code snippet that you place in the footer of your site, just above the </body> tag. The code snippet has been specially designed to load asynchronously and independently, so it will never block page load. We recommend installing N.Rich Website Tag using a tag manager, like Google Tag Manager or Adobe Tag Manager and it is strongly recommended to set the priority of the Tags as high as possible and set its sequence to loading first or as early as possible. Cookieless and Standard Tags must not be loaded during the same page load. A typical method of setting up both tags on common tag managers is to use the “cookie-consent” cookie as the rule, i.e. if cookie-consent doesn’t exist, use the Cookieless Tag mode and if cookie-consent equals 1, use the Standard Tag.
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N.Rich Tags are gathering the following data points;
Unique identifier of the visitor’s browser (cookie)
NOTE: the cookie is only created when the N.Rich
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Tag in standard mode is used.
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The tag in the Cookieless mode will only be reading the cookie if already available, but not creating it.
Visitor’s association with an organization (account)
Based on the data N.Rich has of the visitor, N.Rich will associate the visitor’s cookie to a specific organization or company (account). When a cookie is not available (cookieless
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mode), the visitor can’t be uniquely identified and any data collected will only be associated with the visitor’s account.
Visitor’s website behavior
Referring URL including all parameters
Visited URL including all parameters
URL parameters of both referring and visited URL including for example UTM-tags
Scrolling of the visited page
The timestamp for the beginning and the end of the visit on the page and for the session (session data will only be available when cookies available)
Custom in-page event data determined by N.Rich customer, in-page actions like clicks or video views (requires a custom setup)
Custom page categorization data determined by N.Rich customer
Visitor’s software and hardware environment
Relevant HTTP headers (https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers)
IP-address
Geo-location (based on IP-address)
User-agent (i.e. browser)
Timezone, language, country
Browser and screen width and height
Do-not-track (DNT) header
Marketing automation system data (when integration is enabled)
Marketing automation system unique user identifier (only when using Standard tag)
3rd party tags
N.Rich uses Google, Facebook, Linkedin, and Twitter for delivering advertising to end-users. This is why, when using Standard Tag, N.Rich Tag also loads Google Analytics Tag and Facebook pixel when necessary.
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