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Introduction
N.Rich Website Tags are essential components Tag is an essential component of gathering the essential account level buyer journey data that is used for intent data, analytics, advertising personalization, and for synchronizing cookies with Marketing Automation and CRM systems.
N.Rich tag supports two modes; Cookieless and Standard. The Tag in the Cookieless mode does not set cookies and only uses other available data points, such as IP addresses and pre-existing cookies. The Cookieless mode must be used when the visitor has not provided consent for cookies. The Standard mode sets cookies and enables more granular, cookie-based analytics, and advertising personalization. The Standard tag may only be used after the user has provided informed and explicit consent. Read more here: Ensuring EU GDPR compliant cookie consent on your websiteand here: N.Rich website tag installation
Expiration time
N.Rich cookies have an expiration date of 540 days. The expiration is refreshed every time the N.Rich Standard Tag is loaded for a specific cookie.
Where N.Rich
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tag is used
N.Rich tags are tag is used on client websites and through N.Rich programmatic advertising distribution. The client websites account for less than 10% of the overall data generated by N.Rich tagstag.
Installation
N.Rich Website Tag is a JavaScript code snippet that you place in the footer of your site, just above the </body> tag. The code snippet has been specially designed to load asynchronously and independently, so it will never block page load. We recommend installing N.Rich Website Tag using a tag manager, like Google Tag Manager or Adobe Tag Manager and it is strongly recommended to set the priority of the Tags as Tag as high as possible and set its sequence to loading first or as early as possible. A typical method of setting up both tags tag on common tag managers is to use the “cookie-consent” cookie as the rule, i.e. if cookie-consent doesn’t exist, use the Cookieless mode and if cookie-consent equals 1, use the Standard Tag.mode. Please read more here: N.Rich website tag installation
Data Privacy
N.Rich tags are tag is fully EU General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) compliant. N.Rich uses consent as the primary basis of creating cookies and personalizing advertising. The consents are received through Internet Advertising Boureau’s IAB Transparency and Consent Framework (TCF) and N.Rich customer websites. N.Rich is listed on IAB’s vendor list with the ID 20 (N Technologies Inc) and N Technologies is also a signatory of IAB CCPA Compliance Framework.
Audiences generated through N.Rich Tags are Tag is used solely for analytics and targeting purposes. However, due to the nature of programmatic buying infrastructure, in order to be able to take advantage of the cookies for targeting of advertising, the cookie ids of the visitors will be distributed to various N.Rich advertising technology partners within the programmatic buying ecosystem. Cookies may also be associated with Personally Identifiable Information such as name, address, or email address or any other information that is not otherwise publicly available. Read more about N.Rich approach to data privacy: N.Rich Data Privacy Approach
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GE Healthcare: https://www.ge.com/privacy#_Cookies_and_Similar (open "Consent Tool")
Data points
N.Rich Tags are gathering Tag gathers the following data points;
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Disclaimer: N Technologies Oy cannot be held liable for misconfigurations of N.Rich Tags, when setting up the N.Rich Tags Tag on your website, as an N.Rich client you will bear the sole responsibility of setting it up in a correct way that complies with the applicable legislation, for example, EU General Data Protection Regulation (GDPR), EU ePrivacy or California Consumer Protection Act (CCPA).