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Type | Field name | Field label | Description |
|---|---|---|---|
Text | nrich_IntentReportNameintent_report_name | Intent report name | Intent report name |
Number | nrich_composite_intent_CompositeIntentScorescore | Composite intent score | Composite account intent score (weighted third party and first party intent data based on intent report settings) |
Number | nrich_HighIntentContactsNum_high_intent_contacts_num | High intent contacts | Number of contacts (cookies) with high intent score) |
Number | nrich_HighIntentTopicsNumhigh_intent_topics_num | High intent topics | Number of topics with > 60 as the intent score |
Text | nrich_IntentLocationintent_location_1 | Intent location 1 | Top location for intent |
Text | nrich_IntentLocationintent_location_2 | Intent location 2 | 2nd location for intent |
Text | nrich_intent_IntentLocationlocation_3 | Intent location 3 | 3rd location for intent |
Text | nrich_IntentTopicintent_topic_1 | Intent topic 1 | Highest scoring intent topic (available only if third party intent data is used in report and available for the account) |
Text | nrich_intent_IntentTopictopic_2 | Intent topic 2 | Second highest scoring intent topic (available only if third party intent data is used in report and available for the account) |
Text | nrich_IntentTopicintent_topic_3 | Intent topic 3 | Third highest scoring intent topic (available only if third party intent data is used in report and available for the account) |
Text | nrich_analytics_AnalyticsLinklink | N.Rich analytics link | Permanent link to the N.Rich account analytics page of the account |
| Text Area (Long) | nrich_intent_topics_list | All intent topics | Multiline text property that has all the topics separated by a newline |
| Number | nrich_first_party_intent_score | First party intent score | Raw first party intent score from the selected intent report |
| Number | nrich_third_party_intent_score | Third party intent score | Raw third party intent score from the selected intent report |
N.Rich ABM and website engagement
Type | Field name | Field label | Description |
|---|---|---|---|
Date | nrich_LastEngagementDatelast_engagement_date | Last ABM engagement date | Last date with one or more ABM Engagements: video views, article readers or clicks |
Date | nrich_last_click_LastClickDatedate | Last ABM click date | Last N.Rich click (and visit) date. Clicks are recorded using N.Rich tag on the website, so every click also means a visit. |
Date | nrich_LastWebsiteVisitDate_last_website_visit_date | Last website visit date | Last website visit date (any website visit, not just ABM) |
Number | nrich_EngagedContactsengaged_contacts | Contacts with ABM engagement | Number of ABM engaged unique cookies from the account. Aggregated to the time frame user has selected |
Number | nrich_clicked_ClickedContactscontacts | Contacts with ABM clicks | Number of clicked unique cookies from the account. Aggregated to the time frame user has selected |
Number | nrich_VisitedContactsvisited_contacts | Contacts with website visits | Number of visited unique cookies from the account from any channel. Aggregated to the time frame user has selected |
Number | nrich_TotalClickstotal_clicks | Total clicks | Total ABM clicks. Aggregated to the time frame user has selected. |
Number | nrich_TotalVideoViewstotal_video_views | Total video views | Total ABM video views. Aggregated to the time frame user has selected. |
Number | nrich_total_article_TotalArticleReadersreaders | Total article readers | Total ABM article readers. Aggregated to the time frame user has selected. |
Number | nrich_TotalEngagementstotal_engagements | Total ABM engagement | Total ABM engagements. Aggregated to the time frame user has selected. |
Number | nrich_total_TotalWebsiteVisitswebsite_visits | Total website visits | Total website visits from any source. Aggregated to the time frame user has selected. |
Text Area (Long) | nrich_TopWebsiteEngagementstop_website_engagements | Top 5 website engagements | Multiline text property with top-5 urls based on the number of page views. |
Text Area (Long) | nrich_top_ad_TopAdEngagementsengagements | Top 5 ad engagements | Multiline text property with top-5 ads based on number of engagements |
Text Area (Long) | nrich_top_TopCampaignEngagementscampaign_engagements | Top 5 campaign engagements | Multiline text property with top-5 campaigns based on the number of engagements. |
| Number | nrich_all_time_engagements | All time engagements | Total all time engagements disregarding the selected time range |
| Number | nrich_all_time_engaged_contacts | All time engaged contacts | Total engaged cookies disregarding the selected time range |
ICP velocity metrics
Type | Field name | Field label | Description |
|---|---|---|---|
Text | nrich_IcpSalesVelocityClassicp_sales_velocity_class | ICP sales velocity | Sales velocity has 3 possible values: |
Number | nrich_IcpSalesVelocityScoreicp_sales_velocity_score | ICP sales velocity score | A number in the range of 0-100 representing sales velocity score. |
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