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Dashboard
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Metric
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Definition
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KPI Summary
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Engaged cookies
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Total number of engaged cookies from target account
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Article ad readers
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Total number of engaged article readers from target account
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Video ad views
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Total number of engaged video viewers from target account
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Clicks
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Total number of clicks from target account
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Total website visits
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Total number of website visits from target account
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Avg. website visit time
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Average visit from of target account
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Engagement event stream
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Date
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Date of Engagement event
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Channel
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Type of channel (N.Rich ABM / Organic)
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Event
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Type of event (Video / article / click / website visit)
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Content
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Name or URL of content
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Engagement Time (s)
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Engagement time with content
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Opportunities
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Shows all opportunities of the account ordered by opened date
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ID
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Opportunity ID
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Name
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Opportunity Name
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Created Date
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Opportunity created date
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Status
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Opportunity status (open, won, lost)
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Last Stage Name
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Opportunity last stage
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Value
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Opportunity Value
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Currency
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Opportunity Currency
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Close Date
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Opportunity Close date
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Cookie level engagement
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Short Cookie ID
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Unique cookie ID
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Country
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Related country
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Pretty device type
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Device used by cookie
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Total Engagement Events
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Total number of engagement events from cookie
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Website Visits
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Total number of website visits
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N.Rich Clicks
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Total number of clicks from N.Rich ads
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In-media Engagement
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Total engagement count from Videos/articles
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Average Session Duration (s)
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Average session duration of engagement event
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Engagement breakdown by location
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Region
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Region where engagement event is located
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Country
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Country where engagement event is located
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City
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City where engagement event is located
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Total Engagement Events
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Total number of engagement events per location
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Total Engaged Cookies
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Total number of engagement cookies per location
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Average Session Duration (S)
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Average session duration of related cookies per location
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Website engagement
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Channel
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Type of channel (N.Rich ABM / organic / etc)
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Domain
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Domain of related page
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Path
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End-path URL of related page
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N.Rich Clicks
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Total number of Clicks
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Website Visits
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Total number of website visits
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Unique Visitors
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Total number of unique visitors
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Average Visit Duration (min)
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Average visit duration related to path URL
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Average Session Duration (min)
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Average session duration related to path URL as starting point
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Video Engagement
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Content
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Name of video ad
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Video Views
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Total number of video viewers (correlates to cookies)
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Video Repeat Rate
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Total number of Engaged views / unique engaged views
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Avg. Video view time (s)
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Total view time / number of views
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Video Duration (s)
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Video duration
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Video View Rate
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Average View time / Total(max) view time
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Article Engagement
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Content
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Name of article ad
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N.Rich Readers
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Total number of engaged readers
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Article Complete Rate
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Total number reads / number of completed reads
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Clicks
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The article is now available here: https://n.rich/en/knowledge-base/account-dashboard