Account Dashboard
Dashboard | Metric | Definition |
KPI Summary |
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| Engaged cookies | Total number of engaged cookies from target account |
| Article ad readers | Total number of engaged article readers from target account |
| Video ad views | Total number of engaged video viewers from target account |
| Clicks | Total number of clicks from target account |
| Total website visits | Total number of website visits from target account |
| Avg. website visit time | Average visit from of target account |
Engagement event stream |
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| Date | Date of Engagement event |
| Channel | Type of channel (N.Rich ABM / Organic) |
| Event | Type of event (Video / article / click / website visit) |
| Content | Name or URL of content |
| Engagement Time (s) | Engagement time with content |
Opportunities |
| Shows all opportunities of the account ordered by opened date |
| ID | Opportunity ID |
| Name | Opportunity Name |
| Created Date | Opportunity created date |
| Status | Opportunity status (open, won, lost) |
| Last Stage Name | Opportunity last stage |
| Value | Opportunity Value |
| Currency | Opportunity Currency |
| Close Date | Opportunity Close date |
Cookie level engagement |
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| Short Cookie ID | Unique cookie ID |
| Country | Related country |
| Pretty device type | Device used by cookie |
| Total Engagement Events | Total number of engagement events from cookie |
| Website Visits | Total number of website visits |
| N.Rich Clicks | Total number of clicks from N.Rich ads |
| In-media Engagement | Total engagement count from Videos/articles |
| Average Session Duration (s) | Average session duration of engagement event |
Engagement breakdown by location |
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| Region | Region where engagement event is located |
| Country | Country where engagement event is located |
| City | City where engagement event is located |
| Total Engagement Events | Total number of engagement events per location |
| Total Engaged Cookies | Total number of engagement cookies per location |
| Average Session Duration (S) | Average session duration of related cookies per location |
Website engagement |
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| Channel | Type of channel (N.Rich ABM / organic / etc) |
| Domain | Domain of related page |
| Path | End-path URL of related page |
| N.Rich Clicks | Total number of Clicks |
| Website Visits | Total number of website visits |
| Unique Visitors | Total number of unique visitors |
| Average Visit Duration (min) | Average visit duration related to path URL |
| Average Session Duration (min) | Average session duration related to path URL as starting point |
Video Engagement |
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| Content | Name of video ad |
| Video Views | Total number of video viewers (correlates to cookies) |
| Video Repeat Rate | Total number of Engaged views / unique engaged views |
| Avg. Video view time (s) | Total view time / number of views |
| Video Duration (s) | Video duration |
| Video View Rate | Average View time / Total(max) view time |
Article Engagement |
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| Content | Name of article ad |
| N.Rich Readers | Total number of engaged readers |
| Article Complete Rate | Total number reads / number of completed reads |
| Clicks | Total number of clicks on Article ad CTA |