Account Dashboard

Dashboard

Metric

Definition

KPI Summary

 

 

 

Engaged cookies

Total number of engaged cookies from target account

 

Article ad readers

Total number of engaged article readers from target account

 

Video ad views

Total number of engaged video viewers from target account

 

Clicks

Total number of clicks from target account

 

Total website visits

Total number of website visits from target account

 

Avg. website visit time

Average visit from of target account

Engagement event stream

 

 

 

Date

Date of event

 

Channel

Type of channel (N.Rich ABM / Organic)

 

Event

Type of event (Video / article / click / website visit)

 

Content

Name or URL of content

 

Engagement Time (s)

engagement time with content

Opportunities

 

 

 

ID

Opportunity ID

 

Name

Opportunity Name

 

Created Date

Opportunity created date

 

Status

Opportunity status (open, won, lost)

 

Last Stage Name

Opportunity last stage

 

Value

Opportunity Value

 

Currency

Opportunity Currency

 

Close Date

Opportunity Close date

Cookie level engagement

 

 

 

Short Cookie ID

Unique cookie ID

 

Country

Related country

 

Pretty device type

Device used by cookie

 

Total Engagement Events

Total number of engagement events from cookie

 

Website Visits

Total number of website visits

 

N.Rich Clicks

Total number of clicks from N.Rich ads

 

In-media Engagement

Total engagement count from Videos/articles

 

Average Session Duration (s)

Average session duration of engagement event

Engagement breakdown by location

 

 

 

Region

Region where engagement event is located

 

Country

Country where engagement event is located

 

City

City where engagement event is located

 

Total Engagement Events

Total number of engagement events per location

 

Total Engaged Cookies

Total number of engagement cookies per location

 

Average Session Duration (S)

Average session duration of related cookies per location

Website engagement

 

 

 

Channel

Type of channel (N.Rich ABM / organic / etc)

 

Domain

Domain of related page

 

Path

end-path URL of related page

 

N.Rich Clicks

Total number of Clicks

 

Website Visits

Total number of website visits

 

Unique Visitors

Total number of unique visitors

 

Average Visit Duration (min)

Average visit duration related to path URL

 

Average Session Duration (min)

Average session duration related to path URL as starting point

Video Engagement

 

 

 

Content

Name of video ad

 

Video Views

Total number of video viewers (correlates to cookies)

 

Video Repeat Rate

Total number of Engaged views / unique engaged views

 

Avg. Video view time (s)

Total view time / number of views

 

Video Duration (s)

Video duration

 

Video View Rate

Average View time / Total(max) view time

Article Engagement

 

 

 

Content

Name of article ad

 

N.Rich Readers

Total number of engaged readers

 

Article Complete Rate

Total number reads / number of completed reads

 

Clicks

Total number of clicks on Article ad CTA