Opportunity Analytics
Dashboard | Metric | Definition |
Opportunity Analytics |
| |
| Account | Account Name |
| Country | Account Country |
| Opportunity Name | Account Opportunity Name |
| Value | Opportunity Value |
| Status | Opportunity Status (Open / Won / Lost) |
| Created | Date opportunity was created |
| Stage | Current opportunity stage |
| Last updated | Opportunity stage last change date |
| Engaged Cookies | Total number of cookies engaged with opportunity until closed |
| Total touches | Total number of touchpoints (including Article readers, Video views, Clicks) |
| Pre-opportunity touches | Total number of touchpoints before or on the day of opportunity creation |
| Post-opportunity touches | Total number of touchpoints after the opportunity was created (until closed) |
| Campaigns | Total number of active campaigns where the account is being targeted |
| Segments | Total number of segments the account / opportunity is in |