Advertising Analytics

Dashboard

Metric

Definition

Advertising Dashboard

 

 

Engaged Accounts

Total sum of engaged accounts within selected date range. The number reflects data on account group instead of domain level and excludes all clicks that can’t be attributed to a targetable non-isp account.

 

Engaged Cookies

Total sum of engaged cookies within selected date range. This number includes all engaged cookies regardless of whether the engagement can be attributed to account level, but excluding “approval clicks”.

 

Reached Accounts

Accounts that got at least one impression during the period from the campaign.

 

Video Ad Views

Total sum of engaged video viewers (20 secs viewed) within selected date range

 

Article Ad Readers

Total sum of engaged article readers (50% scrolled) within selected date range

 

Clicks

Total sum of cross-channel, video ad and article ad clicks within selected date range

 

Ad Impressions

Total sum of all impressions within selected date range

Target Account Breakdown

The table shows breakdown of engagement on account level for non-isp accounts for which the engagement can be attributed. In other words the numbers can be compared to the “Engaged Accounts” number.

 

CRM ID

CRM / UCM ID from the CRM

 

CRM Name

This relates to the Account name

 

Account Country

Account primary location

 

Video Views

Total number of video views per account

 

N.Rich Readers

Total number of article reads per account

 

N.Rich Clicks

Total number of cross-channel clicks per account

 

Avg. Video View Time (s)

Total video view time / number of views

 

Avg. Visit Duration (s)

Average visit duration from related account

Segment Breakdown

The table shows breakdown of engagement on segment level including all engagement regardless of whether the engagement can be attributed on account level, but excluding “approval clicks”. Please note that you can’t sum the segment metrics together, as same accounts may be found from several segments.

 

Account Segment Name

 

 

N.Rich Engaged Accounts

Total number of engaged accounts within the related segment

 

N.Rich Engaged Cookies

Total number of engaged cookies within the related segment

 

Video Views

Total number of video views within the related segment

 

N.Rich Readers

Total number of article reads within the related segment

 

N.Rich Clicks

Total number of cross-channel clicks within the related segment

Cross-Channel Ad

The table shows total clicks and related stats on ad level. These numbers include also clicks that are not attributable to specific account. The stats are equal to the “Clicks” number in the header.

 

Impressions

Total sum of cross-channel ads displayed

 

Clicks

Total sum of cross-channel clicks

 

CPC

Cost per Click (Total cost of clicks / Total number of clicks)

 

CTR

Click Through Rate (Clicks / Impressions)

 

Avg. Visit Time / Clicks

Total visit time / clicks

 

Avg. Page Views / Clicks

Total number of Page views / Clicks

 

Bounce rate / Clicks

Percentage of overall bounce rate

Landing Pages

This table shows clicks that landed on the specific landing pages. These numbers include also clicks that are not attributable to specific account. The stats will be smaller thanthe “Clicks” because some people may exit the page immediately after the click before the landing page visit is recorded.

 

Short URL

Shortened URL of landing page

 

Total Visits

Total sum of visits on related landing page

 

Unique Visitors

Total sum of unique cookie visits on related landing page

 

Avg. Visit Duration (s)

Average visit duration on related landing page

 

Avg. Session Duration (s)

Average visit duration on related landing page & other pages visited within the same session

 

Bounce Rate

single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

 

Avg. Page Views / Session

Total number of page views / unique sessions

Article Ads

 

 

N.Rich Campaign

Campaign where related article ad is running

 

N.Rich Content

Name of article ad

 

N.Rich Engaged Accounts

Total number of accounts engaging with related ad

 

N.Rich Readers

Total number of article readers (correlates to cookies)

 

Article Complete Rate

Total number reads / number of completed reads

 

Clicks

Total number of clicks on the CTA

Video Ads

 

 

N.Rich Campaign

Campaign where related video ad is running

 

N.Rich Content

Name of video ad

 

N.Rich Engaged Accounts

Total number of accounts engaging with related ad

 

Video Views

Total number of video viewers (correlates to cookies)

 

Video Repeat Rate

Total number of Engaged views / unique engaged views

 

Avg. Video View Time (s)

Total view time / number of views

 

Video Duration (s)

Video duration

 

Video View Rate

Average View time / Total(max) view time

Engagement Breakdown by Location

 

 

Region

Region where engagement event is located

 

Country

Country where engagement event is located

 

City

City where engagement event is located

 

Total Engagement Events

Total number of engagement events per location

 

Total Engaged Cookies

Total number of engagement cookies per location

 

Average Session Duration (s)

Average session duration of related cookies per location