Account-Based Advertising with N.Rich
N.Rich customers can reach their accounts using programmatic advertising through our proprietary DSP (demand-side platform). We strategically invest in our advertising technology so that our customers can benefit from greater reach and advertising effectiveness when targeting their accounts. Our DSP is connected to all major ad networks including OpenX, Pubmatic, Rubicon, Google Display Network and many others.
Our ad formats are uniquely suited to reach and engage accounts over the open web. Article and video ad formats form the backbone of our unique approach to reaching and engaging effectively with accounts.
Our proprietary advertising technology coupled with unique ad formats offer unmatched data collection opportunities that underpin our differentiated optimization approach, the N.Rich Engagement Optimization Model. This model automatically optimizes your ABM campaigns for account engagements over any other metrics, leading to the lowest cost-per-engagement in the industry, and allowing you to reach more accounts with the same advertising budget.
Prerequisites
In order to run account-based advertising campaigns with N.Rich, customers should have:
The N.Rich tag installed on their website
Enough Advertising Credits in their account
Understanding N.Rich Campaign Hierarchy
To run ABM campaigns on N.Rich, customers should have a grasp of the campaign hierarchy. Essentially, this is how you would structure your campaigns and ads in the platform.
Campaign Level
Campaigns can be used to contain ads that achieve predefined goals based on your ABM program. You may have several campaigns running at the same time, targeting different target segments. For a multi-wave/phased ABM approach, engagement data from one ABM campaign can be used to generate segments that can be used in a subsequent campaign to drive accounts further and faster in their journey.
Ad Level
At the ad level, customers can choose the ad formats that are most appropriate for the goals they have chosen for their campaign. N.Rich supports a range of ad formats that are effective at all stages of the buyer journey
Ad Assets
When creating an ad, customers can use our ad editor to include assets like images, videos, ad copy headlines and descriptions for their ads and see how they would like like through our ad preview tool.
The N.Rich Campaign Hierarchy is represented below alongside actions users can take at each level.
N.Rich Campaign Hierarchy
