Advertising Best Practices

Image Creatives

Images provide an instant visual impact that can greatly enhance your B2B creatives. Here are some best practices for effectively using images in your ads

1. Relevance is Key: Ensure that your images are directly related to your content. They should complement your message and provide context rather than being purely decorative.

2. High Quality is Non-Negotiable: Blurry, pixelated, or poorly composed images can undermine your credibility. Invest in high-resolution images that reflect the professionalism of your brand. Avoid stock imagery as it reflects poorly on the brand.

3. Consistency in Style: Maintain a consistent visual style across your marketing materials. This includes color schemes, image filters, and the overall look and feel. Consistency builds brand recognition.

4. A/B Testing: Experiment with different images to see what resonates best with your audience. A/B testing can provide valuable insights into what visuals drive conversions.

5. Legal Compliance: Be mindful of copyright and licensing. Only use images for which you have the necessary permissions to avoid legal issues.

Incorporating these image best practices into your B2B marketing strategy can significantly enhance the visual appeal, engagement, and effectiveness of your creatives. Remember, in the digital age, a picture is worth a thousand words, especially in the B2B landscape where professionalism and credibility are paramount.

Video Creatives

Video Ads are a great way to engage buying committees and taking the time to create compelling videos will result in a campaign driving higher levels of engagement from your accounts. Here are some best practices for effectively using videos in your ads:

1. Value-Driven Content: Focus on delivering valuable insights, solving problems, or educating your audience. B2B buyers seek solutions and expertise.

2. Short and Engaging: Keep videos concise; attention spans are short. Get to the point quickly, and maintain a captivating narrative. Our recommendation is to produce videos with a duration ranging from 90 to 180 seconds.

3. Professional Production: Invest in good-quality production, including audio and visuals. High production values reflect positively on your brand.

4. Storytelling: Craft a narrative that resonates with your target audience. Stories create an emotional connection and aid information retention.

Cross Channel Ads

Cross Channel Ads are a great way to automatically show the best-performing ads to your accounts based on some images and headlines. Here are our recommendations when creating cross-channel ads:

1. Use as many headlines, descriptions and images as possible: Cross Channel ads leverage user-provided assets and automatically optimize for the best combination of assets. To maximize the effectiveness of this ad format, use all available headlines (5), descriptions (5) and images (15) so that the system can tap into 375 possible ad variations.

2. Keyword Inclusion: Incorporate relevant keywords naturally within your ad content to improve relevancy. For example, Mention "Case Study" in the headline to let the readers quickly understand what they're going to read about.

3. Compelling Imagery: Use high-quality images that resonate with your B2B audience and align with your brand message.