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Native Video Ad is an interactive in-media ad format that uses programmatic display advertising inventory for distribution. Video ads appear in various different sizes depending on the placement on which they appear, but the MPU, or 300x250 is the most common format. An ideal aspect ratio for the video is the standard 16:9. The video is autoplay while visible and will not play if above or below the fold or if the browser tab is not active. The video will be sound-off as default and sounds can be turned on from the widget. The video can also be expanded to the full screen. The video supports two CTA’s, one below the video and one once the video has played, but this ad format should not be expected to create a lot of clicks. The primary result is video views, which means that video played at least for 20 seconds. The ideal duration of the video is 21.5-5 3 minutes and relevancy of content for the B2B audience should be prioritized over production value. View a demo of the ad format.
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Ad format | Engagement metric | Textual elements | Image / video elements | Creative notes | Sample |
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Cross- channel ad | Click | | 1-15 images (.jpg / .png) Landscape (1.91:1): 1200x628px or more Square: 600 x 600px or more File size limit: 5120KB
| Automatically mixes and matches the creative elements: all combinations of image+text must make sense. Focus more on landscape than square images (80/20). Add at least 2 of each format. Do not use text on images, it will confuse the optimisation Do not use blurry images or any kind, including background blur. This kinds of images will be disapproved. Use the maximum amount of creative elements to increase results If possible, you should add 5 headlines and 5 descriptions. This will have the biggest impact on the performance.
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Video ad | Engagement Video view: 20s played | Headline: 23 char Description: 90 chars
| | Longer videos work better in B2B Sound of as default: use captions if possible Relevant content is more important than production value
|  Demo link |
Video ad CTA | Click | Headline: 23 chars Description: 90 chars Button text: 23 chars
| n/a | Shown under the video and after the video was viewed Focus on super-engaged viewers, not a major source of clicks
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Article ad | Enagegement Engagement Reader: 50% scrolled | Header (above image): 23 chars Title (on top of image): 90 chars Article text: 1500-2500 chars
| | Repurpose existing blogs/white papers/articles/web content Header+title+image set relevancy and give reason to read Content should appear editorial instead of an advertisement
|  Demo link |
Article ad CTA | Click | Title: 23 chars Description: 90 chars Button text: 23 chars
| n/a | Should be placed to the bottom of the article Focus on super-engaged readers, not a major source of clicks
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