Page Comparison

Type

Field name

Field label

Description

Text

nrich_IntentReportName

Intent report name

Intent report name

Number

nrich_CompositeIntentScore

Composite intent score

Composite account intent score (weighted third party and first party intent data based on intent report settings)

Number

nrich_FirstPartyIntentScore

First party account intent score

Raw first party intent score from the selected intent report

Number

nrich_ThirdPartyIntentScore

Third party intent score

Raw third party intent score from the selected intent report

Number

nrich_HighIntentTopicsNum

High intent topics

Number of topics with > 60 as the intent score

string

nrich_IntentTopicsList

All intent topics

Multiline text property that has all the topics separated by a newline

Text

nrich_IntentLocation_1

Intent location 1

Top location for intent

Text

nrich_IntentLocation_2

Intent location 2

2nd location for intent

Text

nrich_IntentLocation_3

Intent location 3

3rd location for intent

Text

nrich_IntentTopic_1

Intent topic 1

Highest scoring intent topic (available only if third party intent data is used in report and available for the account)

Text

nrich_IntentTopic_2

Intent topic 2

Second highest scoring intent topic (available only if third party intent data is used in report and available for the account)

Text

nrich_IntentTopic_3

Intent topic 3

Third highest scoring intent topic (available only if third party intent data is used in report and available for the account)

Text

nrich_AnalyticsLink

N.Rich analytics link

Permanent link to the N.Rich account analytics page of the account

Type

Field name

Field label

Description

Date

nrich_LastEngagementDate

Last ABM engagement date

Last date with one or more ABM Engagements: video views, article readers or clicks

Date

nrich_LastClickDate

Last ABM click date

Last N.Rich click (and visit) date. Clicks are recorded using N.Rich tag on the website, so every click also means a visit.

Date

nrich_LastWebsiteVisitDate

Last website visit date

Last website visit date (any website visit, not just ABM)

Number

nrich_EngagedContacts

Contacts with ABM engagement

Number of ABM engaged unique cookies from the account. Aggregated to the time frame user has selected

Number

nrich_AllTimeEngagedContacts

All time engaged cookies disregarding the selected time range

Number of ABM engaged unique cookies from the account. Aggregated to for all time.

Number

nrich_ClickedContacts

Contacts with ABM clicks

Number of clicked unique cookies from the account. Aggregated to the time frame user has selected

Number

nrich_VisitedContacts

Contacts with website visits

Number of visited unique cookies from the account from any channel. Aggregated to the time frame user has selected

Number

nrich_TotalClicks

Total clicks

Total ABM clicks. Aggregated to the time frame user has selected.

Number

nrich_TotalVideoViews

Total video views

Total ABM video views. Aggregated to the time frame user has selected.

Number

nrich_TotalArticleReaders

Total article readers

Total ABM article readers. Aggregated to the time frame user has selected.

Number

nrich_TotalEngagements

Total ABM engagement

Total ABM engagements. Aggregated to the time frame user has selected.

Number

nrich_AllTimeTotalEngagements

All time ABM engagement

Number of total ABM engagements. Aggregated for all time.

Number

nrich_TotalWebsiteVisits

Total website visits

Total website visits from any source. Aggregated to the time frame user has selected.

Text Area (Long)

nrich_TopWebsiteEngagements

Top 5 website engagements

Multiline text property with top-5 urls based on the number of page views.

Text Area (Long)

nrich_TopAdEngagements

Top 5 ad engagements

Multiline text property with top-5 ads based on number of engagements

Text Area (Long)

nrich_TopCampaignEngagements

Top 5 campaign engagements

Multiline text property with top-5 campaigns based on the number of engagements.