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The general guideline for choosing and adding topics is to be specific, but not too specific. The reason for this is that if you use too generic topics, the intent captured related to such topics can be interpreted in many ways and is not useful. The problem with too specific topics is that it is highly likely that such terms can rarely be found in online media and will not produce any intent data. A good way to check if your term is too generic is to look at Google search results for the specific term, example: “Internet Of Things (IoT)” returns more than 300M results and is rather generic, whereas “Industrial IoT” returns 4.5M results and is much better. If the search term returns less than 10K results, it is clearly too specific.
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Before adding a new topic, please make sure that there is no you can’t find a synonymous or a very similar topic available already in from the taxonomy, e.g. “web”, “www”, “internet”. Adding such topics will be redundant as they are already taken into account in the background.
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Always add both Parent category and Category for each topic. This is to ensure that the context of the topic is clear and specific.
When adding companies, you need to add three things; a short name of the company, full name of the company as well as the web domain, e.g. IBM, International Business Machines Corporation, ibm.com
When adding acronyms, always add the full term as well as the acronym in parenthesis, for example, Certified “Certified Public Accountant (CPA)”, or Capital “Capital Expenditure (CapEx)”
Please ensure to use the excel Excel template found on this page to add topics. The file should be submitted to your N.Rich CS representative for review.
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