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Use as many headlines, descriptions and images as possible: Cross Channel ads leverage user-provided assets and automatically optimize for the best combination of assets. To maximize the effectiveness of this ad format, use all available headlines (5), descriptions (5) and images (15) so that the system can tap into 375 possible ad variations.
Varied Headlines and Descriptions: Craft multiple headlines and descriptions to provide Google's algorithm with options for customization based on user intent.
Keyword Inclusion: Incorporate relevant keywords naturally within your ad content to improve relevancy. For example, Mention "Case Study" in the headline to let the readers quickly understand what they're going to read about.
Compelling Imagery: Use high-quality images that resonate with your B2B audience and align with your brand message.
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