Dashboard | Metric | Definition |
KPI Summary | ||
Engaged cookies | Total number of engaged cookies from target account | |
Article ad readers | Total number of engaged article readers from target account | |
Video ad views | Total number of engaged video viewers from target account | |
Clicks | Total number of clicks from target account | |
Total website visits | Total number of website visits from target account | |
Avg. website visit time | Average visit from of target account | |
Engagement event stream | ||
Date | Date of event | |
Channel | Type of channel (N.Rich ABM / Organic) | |
Event | Type of event (Video / article / click / website visit) | |
Content | Name or URL of content | |
Engagement Time (s) | engagement time with content | |
Opportunities | ||
ID | Opportunity ID | |
Name | Opportunity Name | |
Created Date | Opportunity created date | |
Status | Opportunity status (open, won, lost) | |
Last Stage Name | Opportunity last stage | |
Value | Opportunity Value | |
Currency | Opportunity Currency | |
Close Date | Opportunity Close date | |
Cookie level engagement | ||
Short Cookie ID | Unique cookie ID | |
Country | Related country | |
Pretty device type | Device used by cookie | |
Total Engagement Events | Total number of engagement events from cookie | |
Website Visits | Total number of website visits | |
N.Rich Clicks | Total number of clicks from N.Rich ads | |
In-media Engagement | Total engagement count from Videos/articles | |
Average Session Duration (s) | Average session duration of engagement event | |
Engagement breakdown by location | ||
Region | Region where engagement event is located | |
Country | Country where engagement event is located | |
City | City where engagement event is located | |
Total Engagement Events | Total number of engagement events per location | |
Total Engaged Cookies | Total number of engagement cookies per location | |
Average Session Duration (S) | Average session duration of related cookies per location | |
Website engagement | ||
Channel | Type of channel (N.Rich ABM / organic / etc) | |
Domain | Domain of related page | |
Path | end-path URL of related page | |
N.Rich Clicks | Total number of Clicks | |
Website Visits | Total number of website visits | |
Unique Visitors | Total number of unique visitors | |
Average Visit Duration (min) | Average visit duration related to path URL | |
Average Session Duration (min) | Average session duration related to path URL as starting point | |
Video Engagement | ||
Content | Name of video ad | |
Video Views | Total number of video viewers (correlates to cookies) | |
Video Repeat Rate | Total number of Engaged views / unique engaged views | |
Avg. Video view time (s) | Total view time / number of views | |
Video Duration (s) | Video duration | |
Video View Rate | Average View time / Total(max) view time | |
Article Engagement | ||
Content | Name of article ad | |
N.Rich Readers | Total number of engaged readers | |
Article Complete Rate | Total number reads / number of completed reads | |
Clicks | Total number of clicks on Article ad CTA |
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