Dashboard | Metric | Definition |
Accounts Tab | ||
Top Accounts by engagement | All engagement from accounts - website & advertising, comparing engagement levels with certain type algorithm - historical data | |
CRM ID |
This relates to the Account ID / CRM ID from your CRM | ||
CRM Account Name | This relates to the Account name | |
ICP Sales Velocity | If High Sales Velocity ICP is being calculated, accounts will be ranked (High/Medium/Low) based on the ICP score | |
ICP Score | If High Sales Velocity ICP is being calculated, ICP score will be displayed here (out of 100) | |
Account Country | Country of related account | |
Total |
Engaged Cookies | Total sum of |
engaged cookies from related account |
ABM Engagement Events | Total sum of |
all ABM engagements (Video Views / Article Reads / Clicks) | ||
Website Visits | Total sum of website visits from related account |
Clicks | Total sum of clicks from related account | |
In-Media Engagement | Total sum of engagement with your media (video/article) from related account | |
Average Session Duration (s) | Average website session duration from related account |
High Intent Cookies
CRM Account ID
CRM / UCM ID from the CRM
CRM Account Name
This relates to the Account name
High Intent Cookies
Medium Intent Cookies
Indication of propensity to buy, N.Rich system algorithm determines this based on advertising & website behavior
Engagement Tab | ||
Total engagement over time | Total engagement over time in a chart | |
Engagement stream | ||
Date | Date of event | |
Event | Type of event (website visit / ad engagement) | |
Domain | Domain of related website visit | |
Content | ||
Page Title / |
Name of content | ||
Engagement Time (s) | Duration of engagement | |
Unique Cookies | Total number of unique cookies | |
People and Locations Tab | ||
Cookie Level Engagement | ||
Short Cookie ID | Truncated version of the Unique cookie ID | |
Country | Country | |
Related country
where the engaged cookie was location | ||
City | City where the engaged cookie was located | |
Device | Device used by cookie |
ABM Engagement Events | Total number of ABM engagement events from cookie | |
Website Visits | Total number of website visits |
Clicks | Total number of clicks from N.Rich ads | |
In-media Engagement | Total engagement count from Videos/articles | |
Average Session |
Time (s) | Average session duration of engagement event | |
Content Tab | ||
Website Engagement | ||
Path | URL of page | |
Clicks | Total number of clicks | |
Website Visits | Total number of website visits | |
Unique Visitors | Total number of unique visitors | |
Average Visit Duration (min) | Average visit duration related to path URL | |
Average Session Duration (min) | Average session duration related to path URL as starting point | |
Article Engagement | ||
Content | Name of article ad | |
N.Rich Readers | Total number of engaged readers | |
Article Complete Rate | Total number reads / number of completed reads | |
Clicks | Total number of clicks on Article ad CTA | |
Video Engagement | ||
Content | Name of video ad | |
Video Views | Total number of video viewers (correlates to cookies) | |
Video Repeat Rate | Total number of Engaged views / unique engaged views |
Video |
Content
Name of content
Content Preview Link
URL of content
View (s) | Average video view duration = Total view time / number of views | |
Video Duration (s) | Video duration | |
Video View Rate | Average View time / Total(max) view time |
Content Preview Links
Industries Tab | ||
Industry Breakdown by engagement | ||
Industry | Type of industry | |
Engaged Accounts | Total number of engaged accounts within related industry | |
Engaged Cookies | Total number of engaged cookies within related industry | |
Website Visits | Total number of website visits related to industry | |
Clicks | Total number of clicks related to industry | |
In-media Engagement | Total number of View/article engagement related to industry | |
Average Session |
Time (s) | Average session duration related to industry |