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Dashboard
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Metric
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Definition
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Accounts Tab
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Top Accounts by engagement
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All engagement from accounts - website & advertising, comparing engagement levels with certain type algorithm - historical data
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CRM ID
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This relates to the Account ID / CRM ID from your CRM
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CRM Account Name
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This relates to the Account name
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ICP Sales Velocity
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If High Sales Velocity ICP is being calculated, accounts will be ranked (High/Medium/Low) based on the ICP score
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ICP Score
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If High Sales Velocity ICP is being calculated, ICP score will be displayed here (out of 100)
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Account Country
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Country of related account
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Total Engaged Cookies
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Total sum of engaged cookies from related account
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ABM Engagement Events
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Total sum of all ABM engagements (Video Views / Article Reads / Clicks)
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Website Visits
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Total sum of website visits from related account
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Clicks
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Total sum of clicks from related account
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In-Media Engagement
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Total sum of engagement with your media (video/article) from related account
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Average Session Duration (s)
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Average website session duration from related account
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Engagement Tab
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Total engagement over time
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Total engagement over time in a chart
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Engagement stream
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Date
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Date of event
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Event
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Type of event (website visit / ad engagement)
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Domain
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Domain of related website visit
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Content
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Page Title / Name of content
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Engagement Time (s)
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Duration of engagement
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Unique Cookies
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Total number of unique cookies
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People and Locations Tab
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Cookie Level Engagement
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Short Cookie ID
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Truncated version of the Unique cookie ID
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Country
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Country where the engaged cookie was location
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City
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City where the engaged cookie was located
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Device
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Device used by cookie
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ABM Engagement Events
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Total number of ABM engagement events from cookie
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Website Visits
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Total number of website visits
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Clicks
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Total number of clicks from N.Rich ads
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In-media Engagement
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Total engagement count from Videos/articles
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Average Session Time (s)
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Average session duration of engagement event
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Content Tab
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Website Engagement
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Path
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URL of page
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Clicks
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Total number of clicks
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Website Visits
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Total number of website visits
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Unique Visitors
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Total number of unique visitors
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Average Visit Duration (min)
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Average visit duration related to path URL
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Average Session Duration (min)
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Average session duration related to path URL as starting point
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Article Engagement
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Content
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Name of article ad
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N.Rich Readers
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Total number of engaged readers
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Article Complete Rate
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Total number reads / number of completed reads
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Clicks
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Total number of clicks on Article ad CTA
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Video Engagement
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Content
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Name of video ad
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Video Views
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Total number of video viewers (correlates to cookies)
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Video Repeat Rate
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Total number of Engaged views / unique engaged views
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Video View (s)
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Average video view duration = Total view time / number of views
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Video Duration (s)
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Video duration
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Video View Rate
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Average View time / Total(max) view time
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Industries Tab
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Industry Breakdown by engagement
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Industry
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Type of industry
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Engaged Accounts
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Total number of engaged accounts within related industry
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Engaged Cookies
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Total number of engaged cookies within related industry
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Website Visits
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Total number of website visits related to industry
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Clicks
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Total number of clicks related to industry
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In-media Engagement
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Total number of View/article engagement related to industry
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Average Session Time (s)
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The article is now available here: https://n.rich/en/knowledge-base/engagement-dashboard