Tracking and Attribution

N.Rich supports UTM tracking parameters through all of its ad formats, allowing visits to be attributed to relevant campaigns and ads. Final URLs are generated with our standard UTM parameters and are used in our advertising technology to optimize for better results.

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We advise against modifying the utm_source and utm_medium parameters as they are used by our models. While the utm_campaign and utm_content parameters are automatically populated for each campaign and each ad, customers can override them if needed by specifying them in the destination/button URL at the ad level.

Channel	Format	utm_source	utm_medium	utm_campaign	utm_content	utm_audience	utm_segment	utm_client
N.Rich	Native Video	nrich	native_video	{{custom}}	{{custom}}	nrich	n/a	{{client_id}}
N.Rich	Native Article	nrich	native_article	{{custom}}	{{custom}}	nrich	n/a	{{client_id}}
N.RIch	Cross Channel ad	nrich	cross_channel	{{custom}}	{{custom}}	nrich	n/a	{{client_id}}
N.Rich	Content Recommendation	nrich	content_recom	n/a	n/a	n/a	n/a	n/a
Google	Cross-Channel / Account Targeting	google	nrich_abm	{{custom}}	{{custom}}	nrich	{{segment_id}}	{{client_id}}
Google	Search / Account Targeting	google	nrich_search	{{custom}}	{{custom}}	nrich	{{segment_id}}	{{client_id}}
Google	Cross-Channel / Persona Retargeting	google	nrich_reta	{{custom}}	{{custom}}	nrich	{{segment_id}}	{{client_id}}
Facebook	Cross-Channel / Account Targeting	facebook	nrich_abm	{{custom}}	{{custom}}	nrich	{{segment_id}}	{{client_id}}
Facebook	Cross-Channel / Persona Retargeting	facebook	nrich_reta	{{custom}}	{{custom}}	nrich	{{segment_id}}	{{client_id}}
Linkedin	Cross-Channel / Account Targeting	linkedin	nrich_abm	{{custom}}	{{custom}}	nrich	{{segment_id}}	{{client_id}}
Linkedin	Cross-Channel / Persona Retargeting	linkedin	nrich_reta	{{custom}}	{{custom}}	nrich	{{segment_id}}	{{client_id}}
Twitter	Cross-Channel / Account Targeting	twitter	nrich_abm	{{custom}}	{{custom}}	nrich	{{segment_id}}	{{client_id}}
Twitter	Cross-Channel / Persona Retargeting	twitter	nrich_reta	{{custom}}	{{custom}}	nrich	{{segment_id}}	{{client_id}}