This page contains a glossary of the important metrics available in the N.Rich Spend Dashboard.
All the following metrics will be displayed based on applied filters and date ranges.
Metric | Definition | |
|---|---|---|
Impressions | Number of Ad impressions served across all ad formats | |
Engagements | Number of all advertising engagements across the following ad formats: Aticle Ads (Read Articles), Video Ads (Video views) and Cross-Channel Ad Clicks. | |
Avg. Daily spend | The daily avg spend for the time period selected. Avg. Daily Spend is shown in the client’s account currency. | |
Spend | Total spend for the time period selected. Spend is shown in the client’s account currency. | |
eCPM | Effective Cost Per Thousand impressions. eCPM is an estimate of the spend for every thousand ad impressions. eCPM is shown in the client’s account currency. | |
CPE | Average Cost Per Engagement (including all engagements across all ad formats). Calculated from total spend and total number of engagements. CPE is shown in the client’s account currency. | |
CPC | Average Cost Per Click for Cross-Channel Ad Clicks. Calculated based on the spend for Cross Channel Ads and the Clicks. CPC is shown in the client’s account currency. |
Spend Overview Chart
The Spend Overview provides a daily breakdown of campaign spending during the selected time frame. Amount shown is in the client’s account currency.
Spend by Campaign
Spend by Campaign provides an overview of the main spend metrics for campaigns that generated any activity during the selected time period.