Product Release Notes - Q1 2024

Account Segment Push Feature (For HubSpot)

With Account Segment Push, you can now push your account segments from our platform directly into your HubSpot CRM. This means that you can effortlessly leverage your meticulously crafted account segments for more targeted and effective marketing and sales efforts. Here's how it works:

• Works with Segments:
  Choose which account segments you want to sync with your HubSpot CRM. Whether it's high-potential accounts based on intent data, prospects engaged with your ABM campaigns or your website, you have full control over the segments you sync.

• Automated or Manual Account Creation:
  Enable automatic syncing to ensure that your CRM is always up-to-date with the latest accounts in your segments. You can also use manual account creation for more control and flexibility.

• Enhanced Engagement:
  By syncing your segments with HubSpot CRM, you can unlock a world of possibilities for personalized outreach, targeted campaigns, and tailored messaging. Engage with your contacts in a more meaningful and relevant way, driving higher conversion rates and increased customer satisfaction.

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Account Segment Push Feature

We believe that Account Segment Push will be a game-changer for your ABM strategy, empowering you to drive greater results and achieve your business objectives more efficiently. Learn more about Account Segment Push in our knowledge base here. 

Intent Reports - Country Selection Support Extended to First-Party Data

You can now apply country selection to both first-party and third-party intent when creating or editing Intent Reports. This enables the creation of intent reports for specific regions/countries and account lists will show account engagements only from the selected countries. This is helpful when monitoring global accounts which have regional offices and therefore independent levels of intent toward their product/service.

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Country selection available for first-party data in intent reports

Intent Reports - See All Topics in Use

Now, when you create or edit an intent report, you can conveniently view all the topics actively utilized across your other intent reports. This feature simplifies the process of identifying which topics are already in use, empowering you to make informed selections and seamlessly incorporate existing topics into your new intent report.

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Intent Reports setup showing other topics in use

Product Improvements

Intent Reports - Export Feature updates

The export feature in intent reports now supports filtered exports, enabling users to export specific subsets of data based on their filtering criteria. Additionally, intent report exports now have greater precision, as both first-party and third-party scores are available as distinct columns alongside the composite score.

Column Customization for Segments Page

Now, you can customize columns on the Segments page to suit your needs. This enables you to:

• Choose which columns you want to see displayed.

• Adjust the column sizes according to your preference.

• Enjoy your preferred view each time, as your customizations are saved

Better Cookie Reach Estimates for Advertising Campaigns

The cookie estimate displayed on the Campaigns page has been updated to incorporate segment targeting and exclusion. Cookie estimates will now reflect changes in parameters such as:

• Country-level targeting in locations (excluding regions for now)

• Segment exclusions

• Underlying segment population changes. For example, when the targeted or excluded segments experience a change in population like accounts being added or removed.