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This document contains crucial details of N.Rich tags as well as instructions on how to set them up on your website.

Introduction

N.Rich Website Tags are essential components of gathering the essential account level buyer journey data that is used for intent data, analytics, advertising personalization, and for synchronizing cookies with Marketing Automation and CRM systems.

N.Rich provides two Tags (; Cookieless and Standard) are JavaScript code snippets that you should place on every page of your site using a tag manager application like Google Tag Manager. When using the Standard Tag an N.Rich cookie (3rd party cookie) will be created on the visitor’s browser and if a cookie already exists it will be refreshed, i.e. expiration date will be set to 540 days of last tag load. When using the Cookieless Tag, any existing cookies will be read, but they won’t be created or refreshed.

This document contains the instructions about setting up N.Rich Tag for your website. Please consult your N.Rich Representative in case of questions or information requirements.

Purpose

N.Rich Website Tag is used for advertising optimization, website, and audience (account-based) analytics and audience creation (retargeting) as well as for synchronizing cookies with marketing automation and CRM systems. The Cookieless Tag does not set cookies and only uses other available data points, such as IP addresses and pre-existing cookies. The Cookieless Tag must be used when the visitor has not provided consent for cookies. The Standard Tag sets cookies and enables more granular, cookie-based analytics, and advertising personalization. The Standard tag may only be used after the user has provided informed and explicit consent. Read more here: Ensuring EU GDPR compliant cookie consent on your website

Expiration time

N.Rich cookies have an expiration date of 540 days. The expiration is refreshed every time the N.Rich Standard Tag is loaded for a specific cookie.

Where N.Rich tags are used

N.Rich tags are used on client websites and through N.Rich programmatic advertising distribution. The client websites account for less than 10% of the overall data generated by N.Rich tags.

Installation

N.Rich Website Tag is a JavaScript code snippet that you place in the footer of your site, just above the </body> tag. The code snippet has been specially designed to load asynchronously and independently, so it will never block page load. We recommend installing N.Rich Website Tag using a tag manager, like Google Tag Manager or Adobe Tag Manager and it is strongly recommended to set the priority of N.Rich ABM Tag as high of the Tags as high as possible and set its sequence to loading first or as early as possible.

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Cookieless and Standard

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N.Rich provides two tags to ensure compliance with various privacy regulations globally, the Standard Tag that sets and refreshes cookies on the visitor’s browser, and the Cookieless Tag that only reads data, but does not set or refresh cookies. N.Rich Standard Tag must only be used when an informed, explicit cookie-consent has been provided by the visitor. For the sake of clarity, implied consent, e.g. notifying the visitors that by using the site he/she accepts cookies, is not considered a valid form of consent according to EU legislation.

In order to ensure critically important data, such as UTM-parameter data won’t be lost, N.Rich Cookielss Tag should always be used for all page load events before the visitor has provided an informed and explicit cookie-consent. Cookieless Tag is not setting or refreshing any cookies and hence is may be used without cookie-consent.

When using both, Cookieless and Standard Tags, the Standard Tag must only be loaded on the next page-load event after the consent has been received, so Cookieless and Standard tags may never be loaded on the same page load eventTags must not be loaded during the same page load. A typical method of setting up both tags on common tag managers is to use the “cookie-consent” cookie as the rule, i.e. if cookie-consent doesn’t exist, use the Cookieless Tag and if cookie-consent equals 1, use the Standard Tag.

Data Privacy 

N.Rich tags are fully EU General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) compliant. N.Rich uses consent as the primary basis of creating cookies and personalizing advertising. The consents are received through Internet Advertising Boureau’s IAB Transparency and Consent Framework (TCF) and N.Rich customer websites. N.Rich is listed on IAB’s vendor list with the ID 20 (N Technologies Inc) . and N Technologies is also a signatory of IAB CCPA Compliance Framework.

Data

N.Rich Tag is collecting the following data;

1. Unique identifier of the visitor’s browser (cookie)

   1. NOTE: the cookie is only created when N.Rich Standard Website Tag is used. N.Rich Cookieless Website Tag is only reading the cookie if already available, but not creating it.

2. Visitor’s association with an organization (account)

   1. Based on the data N.Rich has of the visitor, N.Rich will associate the visitor’s cookie to a specific organization or company (account). When a cookie is not available (cookieless tag), the visitor can’t be uniquely identified and any data collected will only be associated with the visitor’s account.

3. Visitor’s website behavior

   1. Referring URL including all parameters

   2. Visited URL including all parameters

   3. URL parameters of both referring and visited URL including for example UTM-tags

   4. Scrolling of the visited page

   5. The timestamp for the beginning and the end of the visit on the page and for the session (session data will only be available when cookies available)

   6. Custom in-page event data determined by N.Rich customer, in-page actions like clicks or video views (requires a custom setup)

   7. Custom page categorisation data determined by N.Rich customer

4. Visitor’s software and hardware environment

   1. Relevant HTTP headers (https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers)

   2. IP-address

   3. Geo-location (based on IP-address)

   4. User-agent (i.e. browser)

   5. Timezone, language, country

   6. Browser and screen width and height

   7. Do-not-track (DNT) header

5. Marketing automation system data (when integration is enabled)

   1. Marketing automation system unique user identifier (only when using Standard tag)

N.Rich cookies

3rd party tags

N.Rich uses Google, Facebook, Linkedin and Twitter for delivering advertising to end-users. This is why, when using Standard Tag, N.Rich Tag also loads Google Analytics Tag and Facebook pixel when necessary.

Data Privacy 

N.Rich tags are fully EU General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) compliant. N.Rich uses consent as the primary basis of creating cookies and personalizing advertising. The consents are received through Internet Advertising Boureau’s IAB Transparency and Consent Framework (TCF). N.Rich is listed on IAB’s vendor list with the ID 20 (N Technologies Inc.).When creating or updating our cookie on the end users browser we also create an additional informational cookie that contains a link to our Privacy Notice and Opt-Out ensuring that they are always available for the end-user, regardless of the circumstances. Additionally N.Rich respects browsers' "Do Not Track" (DNT) standard (https://en.wikipedia.org/wiki/Do_Not_Track).

Audiences generated through N.Rich Tags are used solely for analytics and targeting purposes. However, due to the nature of programmatic buying infrastructure, in order to be able to take advantage of the cookies for targeting of advertising, the cookie ids of the visitors will be distributed to various N.Rich advertising technology partners within the programmatic buying ecosystem. Cookies will never be associated with any Personally Identifiable Information such as name, address, or email address or any other information that is not otherwise publicly available. Read more about N.Rich Data Privacy ApproachIt is recommended that prior to the installation of N.Rich ABM Tag on your website, you will ensure that all legal and privacy requirements of your country related to using cookies and visitor’s behavioral data for collecting analytics as well as for targeting online advertising. Please refer to N.Rich Knowledge Base article: approach to data privacy: N.Rich Data Privacy Approach and

When creating or updating our cookie on the end users browser N.Rich also creates an additional informational cookie that contains a link to N.Rich Privacy Notice at: http://n.rich/privacy-notice.Also, when using N.Rich tags, please ensure that before using N.Rich Standard Tag the user has always provided informed and explicit consent. If such consent is not available, the Cookieless tag should be used. Plesae review this article for more details: Ensuring EU GDPR compliant cookie consent on your website and Opt-Out ensuring that they are always available for the end-user, regardless of the circumstances. Additionally, N.Rich respects browsers' "Do Not Track" (DNT) standard (https://en.wikipedia.org/wiki/Do_Not_Track).

Describing N.Rich cookies on website Privacy- or Cookie notice

Once the As a part of a valid cookie consent is provided, you may use the Standard N.Rich tag that will create a cookie to the user's browser. At the time of creating a cookie, it is mandatory that end-users are provided clear access to N, it is highly recommended that the website owner informs the end-user about how N.Rich processes personal data. On the client websites, the cookie-consent banner should include a link to the website cookie consent or privacy notice. In order to for the cookie consent to be valid, either of these documents must include links to N.Rich’s Privacy Notice (https://n.rich/privacy-notice) and to the possibility to opt-out (https://n.rich/optout), for example through the site’s cookie notice or privacy policy. . Here are some examples of how to phrase this notice;

VARIANT 1:

We work with our partners to provide targeted advertising and behavioural analytics of our current and potential customers. When you visit our website, or engage with a marketing email sent by us, your browsing activities may be tracked through cookies. Cookie-based data may be shared and exchanged with our partners for the aforementioned purposes. You can discontinue this data collection at any time by adjusting your browser settings or by opting out at our partner's site (see below).

Advertising and analytics partner[s]

N Technologies Inc. (https://n.rich) | Privacy notice: https://n.rich/privacy-notice | Opt-out: https://n.rich/optout

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Use of N.Rich ABM Tag On our website we use a N.Rich ABM Tag from N Technologies Inc. (https://n.rich). N.Rich associates end user behaviour data to the specific company's IP address, which is being used for the website visit or that the visitor has used before browsing other websites including N.Rich Tag. Furthermore, N.Rich associates your behaviour to a cookie stored to your browser enabling tracking you on consecutive sessions on our website and on other websites including N.Rich Tag. N.Rich enables us to gather analytical data about your interests towards our content and offerings on our website and on other websites with N.Rich tag. N.Rich further enables us to target personalised advertising to you based on your company association and other data that could help us deliver more relevant content and advertising. The data gathered remains anonymous for us, offering us no way to determine the identity of the users. The data is saved and processed by N Technologies in accordance to N Technologies Privacy Notice: https://n.rich/privacy-notice. You can opt-out at any time from being tracked by N.Rich Tag either by using N.Rich Opt-out form: https://app.nrich.ai/optout/ or by enabling your browsers Do Not Track feature.

Here are Please find below some examples of how the recommended information has been added to some of our client's Privacy Notices (in order to review the relevant section, please use find functionality for termwith the word: "N.Rich")

• Wärtsilä: https://www.wartsila.com/legal-privacy/cookies

• GE Healthcare: https://www.ge.com/privacy#_Cookies_and_Similar (open "Consent Tool")

Data points

N.Rich Tagd are collecting the following data points;

1. Unique identifier of the visitor’s browser (cookie)

   1. NOTE: the cookie is only created when N.Rich Standard Website Tag is used. N.Rich Cookieless Website Tag is only reading the cookie if already available, but not creating it.

2. Visitor’s association with an organization (account)

   1. Based on the data N.Rich has of the visitor, N.Rich will associate the visitor’s cookie to a specific organization or company (account). When a cookie is not available (cookieless tag), the visitor can’t be uniquely identified and any data collected will only be associated with the visitor’s account.

3. Visitor’s website behavior

   1. Referring URL including all parameters

   2. Visited URL including all parameters

   3. URL parameters of both referring and visited URL including for example UTM-tags

   4. Scrolling of the visited page

   5. The timestamp for the beginning and the end of the visit on the page and for the session (session data will only be available when cookies available)

   6. Custom in-page event data determined by N.Rich customer, in-page actions like clicks or video views (requires a custom setup)

   7. Custom page categorization data determined by N.Rich customer

4. Visitor’s software and hardware environment

   1. Relevant HTTP headers (https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers)

   2. IP-address

   3. Geo-location (based on IP-address)

   4. User-agent (i.e. browser)

   5. Timezone, language, country

   6. Browser and screen width and height

   7. Do-not-track (DNT) header

5. Marketing automation system data (when integration is enabled)

   1. Marketing automation system unique user identifier (only when using Standard tag)

3rd party tags

N.Rich uses Google, Facebook, Linkedin and Twitter for delivering advertising to end-users. This is why, when using Standard Tag, N.Rich Tag also loads Google Analytics Tag and Facebook pixel when necessary.

N.Rich Cookies

N.Rich uses 3 cookies, which are described in the table below;