Advertising Analytics
Dashboard | Metric | Definition |
Advertising Dashboard |
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| Engaged Accounts | Total sum of engaged accounts within selected date range. The number reflects data on account group instead of domain level and excludes all clicks that can’t be attributed to a targetable non-isp account. |
| Engaged Cookies | Total sum of engaged cookies within selected date range. This number includes all engaged cookies regardless of whether the engagement can be attributed to account level, but excluding “approval clicks”. |
| Reached Accounts | Accounts that got at least one impression during the period from the campaign. |
| Video Ad Views | Total sum of engaged video viewers (20 secs viewed) within selected date range |
| Article Ad Readers | Total sum of engaged article readers (50% scrolled) within selected date range |
| Clicks | Total sum of cross-channel, video ad and article ad clicks within selected date range |
| Ad Impressions | Total sum of all impressions within selected date range |
Target Account Breakdown | The table shows breakdown of engagement on account level for non-isp accounts for which the engagement can be attributed. In other words the numbers can be compared to the “Engaged Accounts” number. | |
| CRM ID | CRM / UCM ID from the CRM |
| CRM Name | This relates to the Account name |
| Account Country | Account primary location |
| Video Views | Total number of video views per account |
| N.Rich Readers | Total number of article reads per account |
| N.Rich Clicks | Total number of cross-channel clicks per account |
| Avg. Video View Time (s) | Total video view time / number of views |
| Avg. Visit Duration (s) | Average visit duration from related account |
Segment Breakdown | The table shows breakdown of engagement on segment level including all engagement regardless of whether the engagement can be attributed on account level, but excluding “approval clicks”. Please note that you can’t sum the segment metrics together, as same accounts may be found from several segments. | |
| Account Segment Name |
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| N.Rich Engaged Accounts | Total number of engaged accounts within the related segment |
| N.Rich Engaged Cookies | Total number of engaged cookies within the related segment |
| Video Views | Total number of video views within the related segment |
| N.Rich Readers | Total number of article reads within the related segment |
| N.Rich Clicks | Total number of cross-channel clicks within the related segment |
Cross-Channel Ad | The table shows total clicks and related stats on ad level. These numbers include also clicks that are not attributable to specific account. The stats are equal to the “Clicks” number in the header. | |
| Impressions | Total sum of cross-channel ads displayed |
| Clicks | Total sum of cross-channel clicks |
| CPC | Cost per Click (Total cost of clicks / Total number of clicks) |
| CTR | Click Through Rate (Clicks / Impressions) |
| Avg. Visit Time / Clicks | Total visit time / clicks |
| Avg. Page Views / Clicks | Total number of Page views / Clicks |
| Bounce rate / Clicks | Percentage of overall bounce rate |
Landing Pages | This table shows clicks that landed on the specific landing pages. These numbers include also clicks that are not attributable to specific account. The stats will be smaller thanthe “Clicks” because some people may exit the page immediately after the click before the landing page visit is recorded. | |
| Short URL | Shortened URL of landing page |
| Total Visits | Total sum of visits on related landing page |
| Unique Visitors | Total sum of unique cookie visits on related landing page |
| Avg. Visit Duration (s) | Average visit duration on related landing page |
| Avg. Session Duration (s) | Average visit duration on related landing page & other pages visited within the same session |
| Bounce Rate | single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. |
| Avg. Page Views / Session | Total number of page views / unique sessions |
Article Ads |
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| N.Rich Campaign | Campaign where related article ad is running |
| N.Rich Content | Name of article ad |
| N.Rich Engaged Accounts | Total number of accounts engaging with related ad |
| N.Rich Readers | Total number of article readers (correlates to cookies) |
| Article Complete Rate | Total number reads / number of completed reads |
| Clicks | Total number of clicks on the CTA |
Video Ads |
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| N.Rich Campaign | Campaign where related video ad is running |
| N.Rich Content | Name of video ad |
| N.Rich Engaged Accounts | Total number of accounts engaging with related ad |
| Video Views | Total number of video viewers (correlates to cookies) |
| Video Repeat Rate | Total number of Engaged views / unique engaged views |
| Avg. Video View Time (s) | Total view time / number of views |
| Video Duration (s) | Video duration |
| Video View Rate | Average View time / Total(max) view time |
Engagement Breakdown by Location |
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| Region | Region where engagement event is located |
| Country | Country where engagement event is located |
| City | City where engagement event is located |
| Total Engagement Events | Total number of engagement events per location |
| Total Engaged Cookies | Total number of engagement cookies per location |
| Average Session Duration (s) | Average session duration of related cookies per location |